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ISBN: 074947727X 9780749477271 9780749477264 0749477261 Year: 2016 Publisher: London Philadelphia
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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Public relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Management. --- Moral and ethical aspects --- Management --- E-books --- Ethiek --- Corporate communication --- Public relations-ethiek --- Ondernemingsethiek
ISBN: 1412917980 1412917972 1452204209 1322282749 1452222673 9781452222677 145223678X 9781452236780 9781322282749 9781412917988 Year: 2006 Publisher: Thousand Oaks (Cal.) Sage
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Exploring the ethical dimensions of public relations' advocacy role, this book addresses a range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st Century public relations. It also focuses on the affirmative aspects of ethical practices.
Public relations --- Business ethics. --- Business --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Wealth --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Moral and ethical aspects. --- Moral and ethical aspects --- Advertising. Public relations --- Professional ethics. Deontology --- Ethiek --- Public relations-ethiek --- E-books --- Godsdienst --- Sport --- Duurzaamheid --- Filosofie --- Psychologie --- Sociologie --- Man --- Cultuur --- Erfelijkheidsleer --- Stadssamenleving --- Technologie --- Voeding --- Maatschappij --- Verpleegkunde --- Drank --- Gezondheid --- Volwassene
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