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This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.

Business writing. --- Communication in marketing. --- Public relations. --- Marketing style --- Press release --- News release --- Brochure --- Blog --- Microblog --- Tweet --- Newsletter --- E-newsletter --- Web copy --- Web writing --- Website --- Public relations --- Marketing --- Writing --- Pitch letter --- Media kit --- Press kit --- Marcom

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"An indispensable guide for grad students and academics who want to find fulfilling careers outside higher educationAn estimated ninety-three percent of graduate students in the humanities and social sciences won't get a tenure-track job, yet many still assume that a tenured professorship is the only successful outcome for a PhD. With the academic job market in such crisis, Leaving Academia helps grad students and academics in any scholarly field find satisfying careers beyond higher education. Short and pragmatic, the book offers invaluable advice to visiting and adjunct instructors ready to seek new opportunities, to scholars caught in "tenure-trap" jobs, to grad students interested in nonacademic work, and to committed academics who want to support their students and contingent colleagues more effectively. After earning a PhD in classics from the University of Virginia and teaching at Tulane, Christopher Caterine left academia for a job at a corporate consulting firm. During his career transition, he went on more than 150 informational interviews and later interviewed twelve other professionals who had left higher education for diverse fields. Drawing on everything he learned, Caterine helps readers chart their own course to a rewarding new career. He addresses dozens of key issues, including overcoming psychological difficulties, translating academic experience for nonacademics, and meeting the challenges of a first job in a new field. Providing clear, concrete ways to move forward at each stage of your career change, even when the going gets tough, Leaving Academia is both realistic and filled with hope."--Provided by publisher

Career changes --- Job hunting --- Doctoral students --- College teachers --- Vocational guidance. --- Academic degree. --- Academic tenure. --- Accounting. --- Action item. --- Adage. --- And Interest. --- Anecdote. --- Assistant professor. --- Blog. --- Calculation. --- Career. --- Case study. --- Classroom. --- Competitive landscape. --- Consideration. --- Consultant. --- Consulting firm. --- Cover letter. --- Criticism. --- Cubicle. --- Curriculum vitae. --- Debt. --- Determination. --- Discernment. --- Doctor of Philosophy. --- Doctorate. --- Elevator pitch. --- Email. --- Employment. --- Entry-level job. --- Executive director. --- Expense. --- Expert. --- Explanation. --- Fast Company (magazine). --- Finding. --- Follow-up. --- Funding. --- Graduate school. --- Health insurance. --- Income. --- Indication (medicine). --- Informational interview. --- Internship. --- Interview. --- Job fair. --- Job interview. --- Journalism. --- Learning. --- Lecture. --- LinkedIn. --- Marketing. --- Meeting. --- Monograph. --- Narrative. --- Opportunity cost. --- Optimism. --- Organization. --- Overqualification. --- Peer review. --- Personal branding. --- Philosopher. --- Planning. --- Postdoctoral researcher. --- Profession. --- Professional association. --- Professional development. --- Project management. --- Project manager. --- Project. --- Public speaking. --- Publication. --- Recruitment. --- Reputation. --- Requirement. --- Safety net. --- Salary. --- Saving. --- Scholarship. --- Search engine optimization. --- Seriousness. --- Skill. --- Social science. --- Society for Classical Studies. --- Student. --- Tagline. --- Target audience. --- Tax. --- Teacher. --- Technology. --- The Chronicle of Higher Education. --- Thesis. --- Tuition payments. --- Twitter. --- Two-body problem (career). --- Unemployment. --- Volunteering. --- Wealth. --- Website. --- Writing.