Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.Bron: www.standaardboekhandel.be

766.07 --- 766:003.628 --- 659.1.01 --- Grafische vormgevers ; 2008 ; Wally Olins --- Merken ; merkwaarde ; merk en ontwerp --- Grafische vormgeving ; logo's ; bedrijven en maatschappijen --- Reclame ; handboeken ; theorie ; praktijk --- Olins, Wally °1930 (°Londen, Groot-Brittannië) --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Gebruiksgrafiek ; pictogrammen, beeldmerken --- Reclamemethoden en -methodieken --- Branding --- Marketing --- Marketingbeleid --- Marketingstrategieën --- Marketingstrategie --- Financiewezen --- 766.31.07 --- Grafische industrie en ontwerp ; beeld ; reclame ; reclamebureau's, copywriters, art directors, reclameschilders ; affichekunstenaars