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Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Nonprofit organizations --- Social media --- Political activity --- Social media. --- Associations sans but lucratif --- Médias sociaux --- Political activity. --- Activité politique. --- Médias sociaux. --- Nonprofit organizations - Political activity --- User-generated media --- Communication --- User-generated content --- Advocacy. --- Attention. --- Big Data. --- Data Science. --- Impact. --- Machine Learning. --- Nonprofit Organizations. --- Online-Offline. --- Social Media Capital. --- Social Media. --- Twitter. --- Médias sociaux. --- Activité politique.

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"The internet has become a principal venue for social interaction. Young people are growing up in a world surrounded by technology that could have only been imagined a generation ago. Social media have crafted a landscape that has made connection with others easy. Yet this rise has become a concern. So, what is happening here? Why is it so compelling to use social media? Why is it difficult to quit social media? What impact can social media have on teenagers, their education, and their well-being? Should we be worried? What can be done to help? Psychologist's Guide to Adolescents and Social Media aims to deliver a deeper understanding regarding the psychology of social media, both positive and negative. This guide is divided into four parts. The reader will be guided through the purposes and merits of social media, the unintended consequences of using social media, author conducted research exploring the experiences of adolescent-aged school children, and what can be done to help those struggling with the overuse of social media, including assessment resources."--Provided by publisher.

Social media --- Adolescent psychology. --- Psychological aspects. --- User-generated media --- Communication --- User-generated content --- Adolescence --- Teenagers --- Psychology --- Médias sociaux. --- Réseaux sociaux (Internet) --- Online social networks --- Online social networks. --- Social media. --- Médias sociaux. --- Réseaux sociaux (Internet)

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This book presents a comprehensive framework for disaster communication, with a main focus on earthquake-related communication, building on a previously fragmented, single-case study approach to analysing the role of social media during natural disasters.

Emergency communication systems. --- Earthquakes. --- Social media. --- User-generated media --- Communication --- User-generated content --- Quakes (Earthquakes) --- Earth movements --- Natural disasters --- Seismology --- Emergency warning systems --- Warning systems, Emergency --- Civil defense --- Disaster relief --- Telecommunication systems --- Médias sociaux. --- Systèmes de communication d'urgence. --- Séismes. --- Cell phones. --- Language Arts & Disciplines / Communication Studies. --- Communication studies. --- Cell telephones --- Cellphones --- Cellular phones --- Cellular radio --- Cellular telephones --- Mobile phones --- Mobiles (Telephones) --- Phones, Cell --- Telephones, Cell --- Wireless phones --- Radio --- Telephone --- Transmitter-receivers --- Médias sociaux --- Séismes --- Médias sociaux --- Systèmes de communication d'urgence. --- Séismes

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Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject.

Social media. --- Libraries and community. --- Online social networks --- Médias sociaux --- Relations bibliothèque-collectivité --- Réseautage personnel (Informatique) dans les bibliothèques --- Library applications. --- Online social networks -- Library applications. --- Social media --- Libraries and community --- Social Sciences --- Library & Information Science --- Library applications --- Médias sociaux --- Relations bibliothèque-collectivité --- Réseautage personnel (Informatique) dans les bibliothèques --- Community and libraries --- Communities --- User-generated media --- Communication --- User-generated content

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Mass media --- Popular culture --- Social media --- Psychological aspects --- Psychological aspects. --- User-generated media --- Communication --- User-generated content --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Intellectual life --- Mass society --- Recreation --- Culture --- Mass communication --- Media, Mass --- Media, The --- Médias --- Culture populaire --- Médias sociaux --- Aspect psychologique