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This book looks into the nature and status of Community collective marks and explores to what extent they can incorporate certification marks under the current European trade mark law. Welcoming the proposal for a new European Trade Mark Regulation in 2013, the study argues that the two genres should be distinguished from one another, serving distinct purposes. Further, the significance and role of Geographical Indications under the European Union Law are addressed, as well as the question of whether they need to be kept as a separate regime. Although the advantages of each sign are obstructed by discrepancies in terminologies and confusion in legal theory and practice, the author examines the potential of each system by analysing the CTMR as it stands and the OHIM practice, comparing them to national legislations and elucidating the intention of the European legislator.

Trademarks --- Marks of origin --- Law and legislation --- Geographical indications (Marks of origin) --- Origin, Marks of --- Identification --- Markenrecht --- Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht --- Gewerblicher Rechtsschutz

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Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

Marks of origin --- Trademarks --- Names, Geographical --- BUSINESS & ECONOMICS / Economic History. --- Geographic names --- Geographical names --- Place names --- Placenames --- Toponyms --- Names --- Geography --- Toponymy --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Brand name products --- Business names --- Logos (Symbols) --- Service marks --- Geographical indications (Marks of origin) --- Origin, Marks of --- Identification --- Law and legislation --- History.

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"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.

Brand name products --- Branding (Marketing) --- Marketing --- Merken --- Trademarks --- Advertising --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Business names --- Logos (Symbols) --- Service marks --- Design --- branding --- merken --- Brand name products. --- Design.

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Fingerprints. --- Dactylography --- Dactyloscopy --- Finger marks --- Finger-printing --- Finger prints --- Fingerprinting --- Anthropometry --- Dermatoglyphics

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"This 26-chapter volume brings together leading academics and practitioners to examine how wine law and policy have gradually moved from national terroirs to a global market. It is the first holistic study of the comprehensive field of wine law which posits that the wine laws and regulations have caused an enormous imbalance between different jurisdictions, which has either resulted in the overregulation, which stifles innovation, and under-regulation, which leaves many a wine consumer clueless about what they are drinking. This book brings together legal scholarship about trade law, intellectual property rights, and health law and policy which are all relevant for the future of the wine industry"--

Wine and wine making --- Wine and wine making --- Wine industry --- Law and legislation --- Marks of origin --- Law and legislation