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Der deutsche Hotelmarkt zählt zu den größten und attraktivsten Märkten Europas, allerdings wurden in den letzten Jahrzehnten kaum Umsatzerhöhungen erzielt. Bisher hat sich die Hotellerie kaum mit Neuerungen als Wachstumstreiber auseinandergesetzt. Wie kann zukünftiges Wachstum entstehen? Die Studie legt dar, inwiefern das Innovationspotenzial der Hotellerie im Geschäftsfeld Vertrieb und Marketing Wachstumsauslöser der Branche werden kann. The German hotel market is among Europe’s largest and most attractive markets, but it has shown little growth in sales in recent decades. How can we ensure future growth? Until now, the hotel industry has had little involvement in innovation to drive growth. The study describes ways to harness the innovation potential of the hotel industry in sales and marketing as a stimulant for growth.

Hotel management.

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Today, our personal lives to a great extent and our society, to a greater extent have turned to be economy-based and business like. In this manner, hospitality, a value earlier, has now become a profession. Hospitality is a relationship process between guest and host, and it also refers to the act or practice of being hospitable. That is, reception and entertainment of guests or visitors, with liberality and goodwill. Hospitality, frequently refers to the hospitality industry-jobs for hotels, restaurants, resorts, catering, clubs and any other service dealing with tourists. It is also known as

Hotel management

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Hotel front desk personnel. --- Hotel management.

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Hotel management. --- Motel management.

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Hotel management. --- Hospitality industry.