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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake

Lexicology. Semantics --- Pragmatics --- Evangelistic work -- Language. --- Persuasion (Rhetoric). --- Television advertising -- Language. --- Television in religion. --- Persuasion (Rhetoric) --- Television advertising --- Television in religion --- Evangelistic work --- Languages & Literatures --- Philology & Linguistics --- Language --- 654.197 --- 659.1 --- 251*23 --- #SBIB:309H2821 --- #SBIB:309H516 --- #SBIB:309H1524 --- Facsimile and television broadcasting --- Publicity. Advertising --- Verkondiging en moderne media: radio; TV; pers --- Reclameboodschap: functies, genres, taalgebruik historiek --- Verbale communicatie: retoriek --- Radio- en/of televisieprogramma’s met een persuasieve functie --- 251*23 Verkondiging en moderne media: radio; TV; pers --- 659.1 Publicity. Advertising --- 654.197 Facsimile and television broadcasting --- Language. --- Advertising, Television --- Television in advertising --- Evangelism --- Proselytizing --- Revival (Religion) --- Religious television --- Televangelism --- Television, Religious --- Christianity --- Forensics (Public speaking) --- Oratory --- Rhetoric --- Advertising --- Broadcast advertising --- Television broadcasting --- Television commercials --- Theology, Practical --- Discipling (Christianity) --- Religious awakening --- Religious broadcasting --- Religious aspects --- Reclame door televisie. Taal. --- Massacommunicatie / en evangelisatie. --- Televisie / en evangelisatie. --- Persuasion. --- Publicité par télévision. Langage. --- Diffusion collective (Techniques de) / et évangélisation. --- Télévision / et évangélisation. --- Overreding. --- Psycholinguistique --- Television et religion