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Tourismus ist ein globales Phänomen, das Jahr für Jahr Millionen Menschen in seinen Bann zieht. Über die Auswirkungen des Tourismus auf Volkswirtschaften wissen allerdings nur die wenigsten Bescheid. Dieses anschauliche Buch von Volker Letzner beleuchtet in vollständig überarbeiteter und aktualisierter Neuauflage die touristische Destination als "kleine Volkswirtschaft" in einem "Schauspiel in sechs Akten", das auch den ökonomisch weniger vorgebildeten Leser gut verständlich Schritt für Schritt durch die touristische Angebots- und Nachfragetheorie, die Allmendeproblematik sowie regionalökonomische und außenwirtschaftliche Aspekte führt. Wichtige Begriffe stellt der Autor in zwei umfangreichen Glossaren dar, Zusammenfassungen, Leitfragen und zahlreiche Abbildungen helfen dabei, das Gelernte optimal zu vertiefen.

Hospitality industry --- Tourism --- Destination. --- economic geography. --- foreign trade. --- infrastructure. --- the problem of the commons.

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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial an

Flagship stores --- Branding (Marketing) --- Place marketing. --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Brand name products --- Advertising --- Chain stores --- Marketing.

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"This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women's rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as 'best at being good'. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism"--

Place marketing. --- Women --- Social conditions. --- Feminism --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Place-marketing --- Social conditions --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity

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Place marketing --- Tourism --- Place marketing. --- Management --- Management. --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Economic aspects --- Marketing --- Publicity --- Service industries --- National tourism organizations --- Travel --- Travel & Tourism

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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.

Advertising --- Place marketing. --- Tourism --- Tourism. --- Marketing. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Economic aspects --- Service industries --- National tourism organizations --- Travel --- Marketing --- Publicity --- Business & Economics --- Tourism industry. --- Sales & marketing. --- Hospitality industry. --- Industries --- Hospitality, Travel & Tourism.