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Corporate strategy --- International diversification

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Diversification in industry --- Kazakhstan --- Economic conditions.

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This work offers a summary of the book "THE EXPERIENCE ECONOMY: Work is Theatre and Every Business a Stage B." by JOSEPH PINE II and JAMES GILMORE.Every business is based on what they choose to charge money for. Therefore, the most important question to every business should be: "what do my customers value the most?". This isn't always easy to answer, but when you do, you will know which areas to focus on, and crucially, where to add value. Many of your customers will pay more money for a premium product. In fact, if you get your added value (i.e. "experience") right, customers will even pay

Customer services. --- Diversification in industry. --- Product management.

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The case study describes ways in which Boeing has diversified its operations from aircraft construction into numerous other activities within the aerospace industry that support and expand its core business.

Aerospace industries. --- Diversification in industry. --- Product management. --- Diversification in industry --- Multiproduct firms. --- Boeing Aerospace Company.

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Recently, attempts have been made to understand the patterns of corporate technological diversification and their implications in economic and managerial dimensions. This book consolidates these attempts and breaks new ground by examining the patterns of technological diversification, and their relationship with internationalisation, economic performance, and inter-company alliances. Following an introduction and a survey of product and technological diversification, the book begins with a statistical analysis of technological diversification, and its links with internationalisation and alliances. It continues with a range of industry and company case studies, and an assessment of historical evidence. The book provides a systematic analysis of data, case studies, and other relevant material to understand this phenomenon. Contributors bring to bear significant experience with large data sets at the firm level on technological divesification and other strategic dimensions on which it has an impact. This book will be essential reading for students and researchers in the fields of economics, International Business, Business Strategy and Technology Management.

Diversification in industry --- Technological innovations --- Management Styles & Communication --- Industrial Management --- Management --- Business & Economics --- Economic aspects --- Diversification in industry. --- Economic aspects. --- Management. --- Industrial diversification --- Product diversification --- Input-output analysis --- Barriers to entry (Industrial organization) --- Multiproduct firms