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Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly r

Culture and tourism.

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This volume presents the results of Bulgarian and international tourism research, and brings together selected papers from the international conference "Tourism and Innovations" held in Varna, Bulgaria, in 2018. It contains theoretical and empirical approaches towards various aspects of tourism concerning both innovations in tourism development and in foreign languages education. As a whole, the book presents innovative solutions and processes in tourism, including management and staff training, provoked by today's opportunities and challenges for future tourism development. The first part is dedicated to issues in tourism innovation, ranging from those provoked from the changing global environment and tourism demand, through to social innovations concerning tourism products and human resources management. The second section of the book deals with traditions and innovations in foreign language education oriented to managers, operational staff and decision-makers in tourism.

Culture and tourism. --- Intercultural communication.

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Developing Rock Art Tourism in the Negev desert of southern Israelpresents the findings of an interdisciplinary project aimed at safeguarding the future of cultural heritage in the Negev Desert region of Israel, which is under threat from environmental change, militarisation, settlement and tourism.

Heritage tourism --- Rock paintings --- Culture and tourism

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Culture and tourism --- Tourism --- Service industries --- Culture

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An emerging hospitality studies focus among academics prioritizes the study of host and guest transactions as a key feature of hospitality research and publications. The papers in this e-book, guest edited by a leading researcher in the field, provide a flavor of some of the research themes that social science perspectives suggest. The study of host and guest transactions extends beyond commercial hospitality management activities; a large number of human interactions can be better understood through host and guest transactions. Commercial hospitality management through service quality management, employee relations, customer and employee transactions as well as the development of customer loyalty can also be informed by the study of hospitality through the study of host guest transactions.

Hospitality industry --- Culture and tourism --- Research.