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The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. New to this edition is all-important 2010 census population data, a unique comparison of the attitudes of the four generations of American adults based on the General Social Survey, the latest homeownership rates, time use by age and sex, trends in household spending and wealth since the Great Recession, and labor force statistics with projections to 2020.

Consumer behavior -- United States -- Statistics. --- Consumers -- United States -- Statistics. --- Demographic surveys. --- Older consumers -- United States -- Statistics. --- Older people -- United States -- Statistics. --- Older people --- Older consumers --- Consumers --- Consumer behavior

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Identifies the best and biggest customers for hundreds of products and services.

Consumer behavior -- United States -- Statistics. --- Consumers -- United States -- Statistics. --- Demographic surveys -- United States. --- Consumers --- Consumer behavior

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Who buys apparel and shoes for boys, girls, men and women, plus jewelry, watches, and more.

Clothing and dress -- United States -- Statistics -- Periodicals. --- Clothing and dress. --- Consumers -- United States -- Statistics -- Periodicals. --- Fashion -- United States -- Statistics -- Periodicals. --- Clothing and dress --- Fashion --- Consumers

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Insights nto consumer spending patterns and how they differ by demographic characteristics.

Consumers -- United States -- Statistics -- Periodicals. --- Consumption (Economics) -- United States -- Statistics -- Periodicals. --- Cost and standard of living -- United States -- Statistics -- Periodicals. --- Consumption (Economics) --- Cost and standard of living --- Consumers

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Who buys sports and photographic equipment, sound components, TVs, video games, etc.

Amusements -- United States -- Statistics -- Periodicals. --- Consumers -- United States -- Statistics -- Periodicals. --- Leisure industry -- United States -- Statistics -- Periodicals. --- Recreation -- United States -- Statistics -- Periodicals. --- Amusements --- Recreation --- Leisure industry --- Consumers