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In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.

Advertising. --- Advertising, Outdoor. --- Automobile travel. --- Billboards. --- Consumption (Economics). --- History. --- Business. --- Advertising, Outdoor --- Billboards --- Consumption (Economics) --- Automobile travel --- History --- Automobile touring --- Automobile traveling --- Automobiles --- Automobiling --- Touring, Automobile --- Traveling by car --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Hoardings (Billboards) --- Outdoor advertising --- Touring --- Traveling --- Travel --- Demand (Economic theory) --- Bill-posting --- Signs and signboards --- Advertising [Outdoor ] --- United States --- 20th century

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This invaluable guide provides a creative, informative, and practical introduction to the general principles of information design. With chapters on understanding the audience, structure, legibility and readability, selection of media, experimentation, and multi-platform delivery, An Introduction to Information Design gives a complete overview of this fundamental aspect of visual communication.

Visual communication. --- Graphic arts. --- Graphic design (Typography) --- Commercial art. --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Typographic design --- Design --- Printing --- Layout (Printing) --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics

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In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States.As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers' attention and wove together meaningful images and prose to gain the public's trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas-in print, in the law, and to the public.Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.

Brand name products --- Marketing --- Trademarks --- Law and legislation --- Advertising history. --- American middle-class. --- Franco-American chef. --- Lydia Pinkham. --- National Biscuit. --- Quaker Oats man. --- Trademark law. --- billboards. --- brand. --- branding. --- character. --- consumers. --- corporate capitalism. --- counterfeits. --- display. --- fakes. --- font. --- fraud. --- goodwill. --- graphic design history. --- illustrations. --- infringement. --- knock off. --- labels. --- logos. --- media. --- newspaper. --- packaging. --- pictorial. --- print culture. --- product name. --- trade cards. --- visual culture. --- white space.

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"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--

Commercial art --- Graphic arts --- Business writing. --- Research. --- Science --- Science research --- Scientific research --- Information services --- Learning and scholarship --- Methodology --- Research teams --- Business --- Authorship --- Business communication --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art and industry --- Posters --- Motion picture billboards --- Marketing. --- Research --- Business writing --- Marketing --- E-books

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Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking

Advertising. Public relations --- adverteren --- Graphic arts --- typografie --- grafische vormgeving --- mediaplanning --- digitale ontwerptechnieken --- Applied arts. Arts and crafts --- Advertising media planning. --- Advertising. --- Business & economics --- Business. --- Commercial art. --- Creation (literary, artistic, etc.). --- Graphic design (typography). --- Advertising & promotion. --- Creation (Literary, artistic, etc.). --- Graphic design (Typography). --- Graphic design (Typography) --- Creation (Literary, artistic, etc.) --- Publicité --- Art publicitaire --- Arts graphiques --- Plans médias --- Création (Arts) --- Advertising --- Commercial art --- Advertising media planning --- E-books --- Creative ability in art --- Creative ability in literature --- Art --- Imagination --- Inspiration --- Literature --- Creative ability --- Originality --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Typographic design --- Design --- Printing --- Layout (Printing) --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Art and industry --- Posters --- Visual communication --- Motion picture billboards --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling