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Alternativity delineates those spaces, scenes, club-cultures, objects and practices in modern society that are considered to be actively designed to be counter or resistive to mainstream popular culture. The idea of the alternative in popular culture became mainstream with the rise of the counter culture in 1960s America (though there were earlier forms of alternative cultures in America and other Western countries). Alternativity is associated with marginalization, both actively pursued by individuals, and imposed on individuals and sub-cultures, and was originally represented and constructed through acts of transgression, and through shared sub-cultural capital. This edited collection maps the landscape of alternativity and marginalization, providing new theory and methods in a currently under-theorized area, setting out the issues, questions, concerns and directions of this area of study. It demonstrates the theoretical richness and empirical diversity of the interdisciplinary field it encompasses, and is deliberately feminist in its approach and its composition, with a majority of the contributors being women. Divided into three sub-sections, focused on sub-cultures, bodies and spaces, contributors explore this exciting new terrain, both through critiques of theory and new theoretical developments, and case studies of alternativity and marginalization in practice and in performance, expanding our understanding of the alternative, the liminal and the transgressive.

Subculture. --- Marginality, Social. --- Alternative lifestyles. --- Body image --- Social aspects.

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Sustainable living --- Sustainability --- Sustainability. --- Sustainable living. --- Ecological living --- Green living --- Living, Sustainable --- Alternative lifestyles --- Environmentalism --- Green movement --- Sustainability science --- Human ecology --- Social ecology --- Environmental protection. Environmental technology

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"A native of Long Island, New York, Pete Young first grew cannabis on the roof of a friend's apartment building when he was fifteen years old. A fascination with marijuana cultivation quickly followed, with Young mastering techniques like HID lighting, water polymers, and genetics. Young moved to Canada in the late 1980s and soon began selling seeds out of the Great Canadian Hemporium in London, Ontario. After police raided the head shop he took part in one of the first constitutional challenges to Canada's drug laws. When he befriended a young man whose severe cystic fibrosis was aided by one thing only--marijuana consumption--Young began growing for medicinal users, and eventually became one of the biggest producers and distributors of illicit medical marijuana in Canada. Along the way he overcame every obstacle a guerilla grower faces, including crop theft, forest fire, police arrest, bankruptcy, home invasion, physical assault and, perhaps most intimidating of all, hungry male deer. In 2015, Young stepped onto the right side of the law when he co-founded and was named master grower at Indiva, a Health Canada-licensed producer of medical marijuana."--

Marijuana industry --- Marijuana --- Sustainable living --- Ecological living --- Green living --- Living, Sustainable --- Alternative lifestyles --- Environmentalism --- Green movement --- Ganja --- Marihuana --- Weed (Marijuana) --- Cannabis --- Cannabis industry --- Herb industry --- Employees --- Therapeutic use --- Young, Pete --- Young, Pete, --- E-books --- Black market. --- Commerce --- Botanical drug industry

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In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.

Social marketing. --- Green marketing. --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Environmental aspects --- Social marketing --- Green marketing --- E-books --- Sustainable living --- Environmentalism --- Public relations. --- Ecological living --- Green living --- Living, Sustainable --- Alternative lifestyles --- Green movement --- Environmental movement --- Social movements --- Anti-environmentalism --- Greenwashing

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In 2009, the CO2 Energy Emissions Index found that Australia had overtaken the USA to become the largest per capita emitter of greenhouse gases in the world. 'Green Australia: A Snapshot' examines the ways in which Australians are attempting to reduce their ecological footprint both at home and at work.

Environmental impact analysis -- Australia. --- Environmentalism -- Australia. --- Green movement -- Australia. --- Sustainable living -- Australia. --- Sustainable living --- Environmentalism --- Green movement --- Environmental impact analysis --- Earth & Environmental Sciences --- Environmental Sciences --- Ecologism --- Environmental action groups --- Environmental groups --- Political ecology --- Environmental movement --- Social movements --- Anti-environmentalism --- Ecological living --- Green living --- Living, Sustainable --- Alternative lifestyles --- E-books --- Greenwashing --- Australian