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ISBN: 9027405948 9789027405944 Year: 1989 Publisher: Anvers: Marka,
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PR (public relations) --- Advertising. Public relations --- 659.4 --- 659 --- #SBIB:309H252 --- #A9205A --- 659.1 --- Public relations --- Public relations (PR) --- Publicity. Information work. Public relations --- Externe communicatie (incl. public relations) --- 659 Publicity. Information work. Public relations --- 659.4 Public relations (PR)
Book
ISBN: 9001664040 Year: 1990 Publisher: Groningen : Wolters-Noordhoff,
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Public relations --- #KVHA:Public relations --- E951836.jpg --- Reclame. Public relations --- 659.4 --- KVH-AND --- 000.1 --- 659 --- 659.4 Public relations (PR) --- Public relations (PR) --- Algemene werken --- PR (public relations) --- Advertising. Public relations
![E951836.jpg](/uniCat?func=search&uiLanguage=&query=keyword:"E951836.jpg"){kind=link}
ISBN: 0805813772 0805804900 9780805813777 Year: 1993 Publisher: Hillsdale (N.J.) : Lawrence Erlbaum,
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Social psychology --- 659.1 --- 659.2 --- 659.4 --- #SBIB:309H516 --- #SBIB:AANKOOP --- Publicity. Advertising --- Information work. Advisory and consultancy services --- Public relations (PR) --- Verbale communicatie: retoriek --- Attitude change. --- Mass media --- Persuasion (Psychology) --- Psychological aspects. --- Persuasion (Psychology). --- 659.4 Public relations (PR) --- 659.2 Information work. Advisory and consultancy services --- 659.1 Publicity. Advertising --- Attitude change --- Psychological aspects
Book
ISBN: 9789044120936 Year: 2007 Publisher: Antwerpen- Apeldoorn : Garant,
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Elk evenement is uniek en eenmalig. Geen tweede take mogelijk dus, zoals bij de opname van een film. Daarom moet alles onmiddellijk feilloos verlopen en moeten eventuele onverwachte 'verstoringen' opgevangen kunnen worden. Het boek legt stap voor stap uit hoe een evenement moet worden georganiseerd, van het verkrijgen van de opdracht tot het ontwikkelen van een idee. Het uitwerken gebeurt steeds aan de hand van een planning en budgetbeheer, om dan met een correct draaiboek het evenement te kunnen regisseren. Ook hoe er efficiënt te evalueren valt, komt aan bod. Enkele specifieke evenementen zoals incentives, beurzen, congresachtige evenementen en kick-offs worden in afzonderlijke hoofdstukken belicht. Dit boek is bestemd voor iedereen die met succes een evenement wil organiseren of wil leren hoe dat moet. Evenementencommunicatie: deel van de communicatiemix Bedrijfsevenement - Evenementenbureau -- Organisatie van een evenement - Belichting bij evenementen - Promotie van het evenement - Catering - Inzet van derden en logistieke taken - Entertainment -- Etiquette en protocol - Vergaderen - Kick-off - Incentive --- Congresachtige evenementen - Sponsoring.
Applied marketing --- evenementen --- Mass communications --- Evenementen --- organisatie --- 659.4 --- 375.9 --- evenementenorganisatie --- event management --- 659.5 --- etiquette --- eventmanagement --- 316.77 --- Etiquette --- Evenementen: organisatie --- Marketing : amusement --- Massacommunicatie --- Organisatieleer --- Toegepaste marketing --- evenement --- organiseren --- Evenementen ; organisatie --- S2007794.JPG --- projectmanagement --- Public relations (PR) --- organisatie van congressen en evenementen --- events - evenementen --- 65.012.4 --- organisatie. --- 659.4 Public relations (PR) --- Organisatie. --- Special events --- Management --- Handbooks, manuals, etc. --- Planning
![S2007794.JPG](/uniCat?func=search&uiLanguage=&query=keyword:"S2007794.JPG"){kind=link}
ISBN: 0273638718 9780273638711 Year: 2001 Publisher: New York: Financial Times/Prentice Hall,
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Advertising. Public relations --- verkoop --- marketing --- adverteren --- direct marketing --- Marketing --- PR (public relations) --- marketingcommunicatie --- communicatiemanagement --- Communication in marketing --- Advertising --- Marketingcommunicatie --- 659.4 --- 658.8 --- 658.81.5 --- 659.1 --- Marketing ; publicieit ; bedrijfskunde ; handboeken --- 659(035) --- Marketing : communicatiestrategieën --- Public relations (PR) --- Marketing. Sales. Selling. Distribution --- Reclame. Advertising. Merchandising --- Publicity. Advertising --- Marketing. Reclame ; handboeken --- Advertising. --- Social Sciences and Humanities. Marketing --- Marketing (General) --- Marketing (General). --- 659.1 Publicity. Advertising --- 658.8 Marketing. Sales. Selling. Distribution --- 659.4 Public relations (PR) --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Communication in marketing - Europe
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