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"The Brand of Print" offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.

Book history --- History of the United Kingdom and Ireland --- bookselling --- branding --- book history --- anno 1500-1799 --- 339:094 --- 655.42 <41> --- 658.8 --- 82.08 --- Book industries and trade --- Paratext --- Books --- Library materials --- Publications --- Bibliography --- Cataloging --- International Standard Book Numbers --- Book trade --- Cultural industries --- Manufacturing industries --- 82.08 Literaire activiteiten. Literaire technieken --- Literaire activiteiten. Literaire technieken --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- 655.42 <41> Boekhandel--algemeen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- 655.42 <41> Bookselling in general. Selling of publications. General, antiquarian and wholesale bookselling--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Boekhandel--algemeen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Bookselling in general. Selling of publications. General, antiquarian and wholesale bookselling--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- 339:094 Handel. Internationale economische betrekkingen. Wereldeconomie-:-Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora --- Handel. Internationale economische betrekkingen. Wereldeconomie-:-Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora --- History --- Marketing&delete& --- E-books --- History. --- Marketing --- Livres --- Paratexte --- Industrie et commerce --- Histoire.

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Specialist Markets in the Early Modern Book World , edited by Richard Kirwan and Sophie Mullins, investigates an underexplored yet important facet of early modern book production. Bringing together 19 detailed case studies, this volume considers and reconstructs the characteristics of specialist book production in the early modern period. In particular it explores the motives that led to specialisation ranging from the desire for profit on the part of risk-taking, entrepreneurial individuals or family firms to the more propagandist or missionising aims of corporate groups who subsidised production, often without regard for profit. The book also explores the economic and personal pressures and perils that accompanied specialist production, which was often a risk-laden enterprise that could end in financial and social ruin.

Book history --- History of Europe --- anno 1500-1799 --- anno 1400-1499 --- 094.1 <4> --- 655.42 <4> --- Oude drukken: bibliografie----Europa --- Boekhandel--algemeen--Europa --- 094.1 <4> Oude drukken: bibliografie----Europa --- Book industries and trade --- Publishers and publishing --- Booksellers and bookselling --- Printing --- Books --- History --- bookselling --- book history --- reading culture --- Book industries and trade - Europe - History - 16th century --- Book industries and trade - Europe - History - 17th century --- Publishers and publishing - Europe - History - 16th century --- Publishers and publishing - Europe - History - 17th century --- Booksellers and bookselling - Europe - History - 16th century --- Booksellers and bookselling - Europe - History - 17th century --- Printing - Europe - History - 16th century --- Printing - Europe - History - 17th century --- Books - Europe - History - 1450-1600 --- Books - Europe - History - 17th century --- Book sellers and bookselling --- 1500 - 1699

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Itinerant salesmen, also called pedlars, street hawkers, hucksters and ballad singers are considered to be the most important distributors of popular printed matter in Europe between 1600 and 1850. A general assumption is that the pedlar travelling from town to countryside was strongly distinct from the role of the established booksellers in the towns, selling books to the educated and affluent buyer. The commercial position of the urban pedlars, however, is very often underestimated. In this book, therefore, the itinerant book trade is studied in an English and Dutch, urban context, leading to a new perspective on the role of the pedlars as an intermediary between the established booksellers and an extensive, socially diverse reading public.

Book industries and trade -- England -- History -- 17th century. --- Book industries and trade -- England -- History -- 18th century. --- Book industries and trade -- Netherlands -- History -- 17th century. --- Book industries and trade -- Netherlands -- History -- 18th century. --- Book industries and trade -- Social aspects -- England. --- Book industries and trade -- Social aspects -- Netherlands. --- Peddling -- England -- History -- 17th century. --- Peddling -- England -- History -- 18th century. --- Peddling -- Netherlands -- History -- 17th century. --- Peddling -- Netherlands -- History -- 18th century. --- Book industries and trade --- Peddling --- Education --- Social Sciences --- Book Studies & Arts --- History --- Social aspects --- Book trade --- Hawking --- Huckstering --- Peddlers and peddling --- Colporteurs et colportage --- 655.42 <492> --- 655.42 <41> --- 094.1 <41> --- Direct selling --- Boekhandel--algemeen--Nederland --- Boekhandel--algemeen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Oude drukken: bibliografie----Europa--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Sales & Selling --- 094.1 <41> Oude drukken: bibliografie----Europa--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- printed ephemera --- distribution [function] --- bookselling --- Cultural industries --- Manufacturing industries --- 094:054 --- 655.56 --- 094.1 <492> --- 094.1 <492> Oude drukken: bibliografie----Europa--Nederland --- Oude drukken: bibliografie----Europa--Nederland --- 094:054 Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Nieuwsbladen --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Nieuwsbladen --- Boekdistributie --- Book history --- book history --- Trade theory --- anno 1700-1799 --- anno 1800-1899 --- anno 1600-1699 --- Netherlands --- England --- Book industries and trade--England--History--17th century --- Book industries and trade--Netherlands--History--17th century --- Peddling--England--History--17th century --- Peddling--Netherlands--History--17th century --- Book industries and trade--Social aspects--England --- Book industries and trade--Social aspects--Netherlands --- Book industries and trade--England--History--18th century --- Book industries and trade--Netherlands--History--18th century --- Peddling--England--History--18th century --- Peddling--Netherlands--History--18th century --- Industry.--ukslc --- E-books --- Livres --- Industrie --- Histoire --- marktkramer