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NASCAR, Sturgis, and the New Economy of Spectacle maps the structure of economies of spectacle in stock car racing and large displacement motorcycle rallying. The book traces the historical development of economic spectacles and models the structural components and moving parts that sustain them. Economies of spectatorship emerge when activities and legends in the cultural commons are privatized or enclosed as immaterial property. Once privatized, a spectacular diegesis supports a triple-circuit of profit: spectatorship markets (payments to see), sponsorship markets (payments to be seen) and trophy markets (payments to be seen enjoying). Vivid illustrations of legendary action in NASCAR and carnivalesque displays at Sturgis reveal how spectator events function as intensive sites of profit-making in contemporary capitalism.
Motorsports --- Sports spectators --- Sports facilities --- Sports --- Economic aspects
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The case study describes how NASCAR provides the fan in the stand with a competitor's experience.
Sports spectators --- Sports car racing. --- Psychology. --- NASCAR (Association) --- Sports --- Information services. --- Marketing
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The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.
Sports spectators --- Branding (Marketing) --- Psychology. --- Ultimate Fighting Championship (Organization) --- Communication in marketing. --- Mixed martial arts --- Sports --- Psychological aspects. --- Marketing --- UFC (Mixed martial arts event)
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This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.
Mass communications --- #SBIB:004.AANKOOP --- #SBIB:309H402 --- Mass media --- -Mass communication --- Media, Mass --- Media, The --- Communication --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... --- Audiences --- Audiences. --- -Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... --- Audiences, Mass media --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Social aspects --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, --- Audiences, Communication --- Communication audiences --- Spectators
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