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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information

Intellectual property --- Management. --- Management --- E-books --- IP (Intellectual property) --- Proprietary rights --- Rights, Proprietary --- Intangible property --- Law and legislation --- INFORMATION SCIENCE/Technology & Policy --- BUSINESS/Management --- 347.770 --- AA / International- internationaal --- Industriële, commerciële en wetenschappelijke eigendom: algemeenheden --- Intellectual property law --- Company, commercial and competition law: general

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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience.How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.https://www.standaardboekhandel.be/p/this-is-service-design-doing-9781491927182https://www.standaardboekhandel.be/p/this-is-service-design-doing-9781491927182

Verwondering --- Uitsluiting --- Alleen zijn --- Speelplaats --- Jeugdpoëzie --- Typografie --- Management --- Design thinking --- Dienstverlening --- Klantgericht ondernemen --- Lerende organisatie --- beleid management organisatie strategie --- 770.6 --- service design --- marketing --- designtheorie --- design als communicatie --- ontwerpmethodiek --- ontwerpproces --- dienstverlening --- diensten --- Innovatie ; ondernemingen --- Veranderingsmanagement --- 745.4 --- design --- productdesign, filosofie, esthetiek en kritiek --- productontwikkeling, productdesign --- Service industries --- Industrial management --- Management. --- Consumentengedrag. --- Organisatieleer. --- Product strategy --- design [discipline] --- Public economics --- Consumer behavior --- consumentengedrag --- consumenten

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Consumers constantly confront intellectual property rights (IPRs) every day, from their morning cup of Starbucks coffee to the Intel chip on their computer at work. Intellectual property rights help protect creative inventions in the form of trademarks, copyrights, and patents. Despite legal protection, many goods--including music and video files--are easily copied or shared, which affects industries, innovators, and customers. In his follow-up to one of the most popular PIIE titles of all time, Keith Maskus looks at the expansion of private legal rights into international trade markets, not only for technological items but also for international public goods like vaccines and prescription drugs. Private Rights and Public Problems assesses IPR issues for users, producers, and innovators and the difficulty of establishing an international policy regime that governs IPRs in all markets. Post-industrial countries have preferential terms for licensing and selling products, in part because they develop more global brands and products. Maskus observes that in these countries the primacy of private property raises contentious international debate between innovation owners in rich countries and followers and users in emerging and poor countries. Maskus explores if increased privacy regulations limit innovation and pose artificial and real barriers, such as decreased information accessibility and increased cost. This book addresses a fundamental issue: should basic scientific and technological knowledge be commoditized? In this guide to the current global impact of IPRs, the author analyzes the economic contribution of IPRs underlying features: innovation and access to international technologies.

Intellectual property --- Copyright --- Economic aspects. --- Literary property --- Property, Literary --- Law and legislation --- Intangible property --- Anti-copyright movement --- Authors and publishers --- Book registration, National --- Patent laws and legislation --- Economic aspects --- E-books --- 338.043 --- 347.770 --- 382.0 --- AA / International- internationaal --- 347.77 --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Technologische vooruitgang. Automatisering. Computers. Werkgelegenheid en informatica --- Industriële, commerciële en wetenschappelijke eigendom: algemeenheden --- Algemeenheden. Techniek en praktijk van de internationale handel. Internationale economische betrekkingen

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Since Don?t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug?s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it?s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh perspective to reexamine the principles that made Don?t Make Me Think a classic?with updated examples and a new chapter on mobile usability. And it?s still short, profusely illustrated?and best of all?fun to read.If you?ve read it before, you?ll rediscover what made Don?t Make Me Think so essential to Web designers and developers around the world. If you?ve never read it, you?ll see why so many people have said it should be required reading for anyone working on Web sites.?After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.??Jeffrey Zeldman, author of Designing with Web Standards .https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=pd_lpo_1?pd_rd_i=0321965515&psc=1

Web sites --- Design. --- Evaluation. --- webdesign --- Computer architecture. Operating systems --- Usability --- Web Design --- Web development --- Mobile web development --- Web site development. --- Sites Web --- Conception --- Développement --- Evaluation --- 681.3 *C2 --- -Web site development --- 766.02 --- 791.5 --- web usability --- intranetdesign --- intranet --- grafisch ontwerp --- grafisch design --- internet --- grafische vormgeving --- websites --- Development of Web sites --- Internet programming --- 681.3 *C2 Computer communication networks: data communications; OSI; security and protection --- Computer communication networks: data communications; OSI; security and protection --- Pages, Web --- Sites, Web --- Web pages --- Websites --- World Wide Web pages --- World Wide Web sites --- WWW pages --- WWW sites --- Computer network resources --- Design --- Development --- 770.7 --- 528.52 --- interfaces --- user interfaces --- human-computer interaction --- computers --- computerprogramma's --- Interactive multimedia --- interaction design --- interactief design --- Hypermedia systems --- Interactive media --- Computer software --- interaction design, participatory design, social design --- internet - ontwerpen, programmeren en beheren van internetsites --- Zoekmachineoptimalisatie --- Gebruiksvriendelijkheid --- SEO --- Programmeren --- Webdesign --- Webdevelopment --- Consumentengedrag --- Consumentenpsychologie --- Gedrag --- Productontwikkeling --- Productinnovatie --- Human-centered design --- Gebruikerservaring --- Informatica --- Gebruikersonderzoek --- Programming

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The economic importance of innovative activity brings with it an active debate on public policy's effect on the innovation process. This annual series, sponsored by the National Bureau of Economic Research, brings the work of leading academic researchers to the broader policy community. Volume 6 considers such topics as the diversity of patent protection and the implications of weak patents for innovation and competition; reforms in U.S. patent policy that will encourage innovation; the multifaceted benefits of the Internet for consumers, including price competition and novel forms of communication; the drug development and approval process; the "offshoring" of research and development; and the advantages of industry-specific studies of the relationship between innovation and competition. The papers highlight the role economic theory and empirical analysis can play in evaluating current and prospective innovation policy alternatives.

Diffusion of innovations -- Government policy -- Economic aspects. --- Technological innovations -- Government policy -- Economic aspects. --- AA / International- internationaal --- 338.043 --- 338.53 --- 338.8 --- 347.770 --- 338.6 --- Technologische vooruitgang. Automatisering. Computers. Werkgelegenheid en informatica. --- Controle op de afspraken, kartels, monopolies en trusts. Controleinstellingen. --- Economische groei. --- Industriële, commerciële en wetenschappelijke eigendom: algemeenheden. --- Wetenschappelijk onderzoek en ontwikkeling. --- Technological innovations --- Diffusion of innovations --- Government policy --- Economic aspects. --- Innovations, Diffusion of --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Acculturation --- Communication --- Culture diffusion --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- BUSINESS/Innovation --- Technologische vooruitgang. Automatisering. Computers. Werkgelegenheid en informatica --- Controle op de afspraken, kartels, monopolies en trusts. Controleinstellingen --- Economische groei --- Industriële, commerciële en wetenschappelijke eigendom: algemeenheden --- Wetenschappelijk onderzoek en ontwikkeling