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ISBN: 178067208X 9781780672083 Year: 2012 Publisher: London : Laurence King Publishing,
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This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but also for anyone who is curious about this creative process.Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development - including sketches and early ideas that may have
Book
ISBN: 9781780673875 Year: 2012 Publisher: London : Laurence King Publishing,
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This book, authored by Eliza Williams, explores the creation of 30 notable advertisements from the 2000s, highlighting their impact on culture and the advertising industry. It delves into the stories behind each campaign, examining the creative processes, challenges, and innovations that led to their success. The book emphasizes the shift towards digital media during the decade and how it transformed advertising strategies. It also discusses recurring themes such as the use of reality-based visuals and humor to engage audiences. Through detailed insights and behind-the-scenes accounts, the book provides a comprehensive overview of the evolution of advertising in a rapidly changing media landscape.
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