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Advertising : principles and practice
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Authors:
Wells, William D.
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Burnett, John
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Moriarty, Sandra E.
ISBN: 0137228694 Year: 1995 Publisher: Englewood Cliffs (N.J.) Prentice-Hall
ISBN: 0137228694 Year: 1995 Publisher: Englewood Cliffs (N.J.) Prentice-Hall
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