Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of

Viral marketing. --- Marketing --- Social media. --- Internet marketing. --- Public relations. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- User-generated media --- Communication --- User-generated content --- Contagious marketing --- Viral advertising --- Internet marketing --- Word-of-mouth advertising --- Social aspects. --- Public relations --- Viral marketing --- Social networks --- Networking, Social --- Networks, Social --- Social networking --- Social support systems --- Support systems, Social --- Interpersonal relations --- Cliques (Sociology) --- Microblogs --- E-books

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Ward off traditional security permissions and effectively secure your Linux systems with SELinux About This Book Leverage SELinux to improve the secure state of your Linux system A clear approach to adopting SELinux within your organization Essential skills and techniques to help further your system administration career Who This Book Is For This book is for Linux administrators who want to control the secure state of their systems. It's packed with the latest information on SELinux operations and administrative procedures so you'll be able to further harden your system through mandatory access control (MAC) ? a security strategy that has been shaping Linux security for years. What You Will Learn Analyze SELinux events and selectively enable or disable SELinux enforcement Manage Linux users and associate them with the right role and permission set Secure network communications through SELinux access controls Tune the full service flexibility by dynamically assigning resource labels Handle SELinux access patterns enforced through the system Query the SELinux policy in depth In Detail Do you have the crucial job of protecting your private and company systems from malicious attacks and undefined application behavior? Are you looking to secure your Linux systems with improved access controls? Look no further, intrepid administrator! This book will show you how to enhance your system's secure state across Linux distributions, helping you keep application vulnerabilities at bay. This book covers the core SELinux concepts and shows you how to leverage SELinux to improve the protection measures of a Linux system. You will learn the SELinux fundamentals and all of SELinux's configuration handles including conditional policies, constraints, policy types, and audit capabilities. These topics are paired with genuine examples of situations and issues you may come across as an administrator. In addition, you will learn how to further harden the virtualization offering of both libvirt (sVirt) and Docker through SELinux. By the end of the book you will know how SELinux works and how you can tune it to meet your needs. Style and approach This book offers a complete overview of SELinux administration and how it integrates with other components on a Linux system. It covers the majority of SELinux features with a mix of real life scenarios, descriptions, and examples. This book contains everything an administrator needs to customize SELinux.

Computer networks --- Computer network security --- Network security, Computer --- Security of computer networks --- Computer security --- Security measures. --- Linux. --- Slackware Linux --- SUSE Linux

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The object of this book is to shed light on the most important design aspects encountered in foundation engineering and to present basic design principles representative of the developed part of the world. Modern geotechnical investigation methods and their interpretation are exemplified. The philosophy of the new European code for geotechnical design is presented. The most important and practical aspects of ground modification techniques are included. This book can be used as a textbook for senior undergraduate and graduate students. It can also serve as a combined text- and handbook for prof

Foundations. --- Foundations

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Accounting.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Das Buch gibt eine Einführung in Marketing eines Personaldienstleistungsunternehmens. Das Buch orientiert sich an Lernfeld 7 („Personaldienstleistungen vermarkten"") des Bildungsplans für Personaldienstleistungskaufleute in Baden-Württemberg und behandelt Themen wie den Marketing-Mix, Marktforschung, Kundenzufriedenheit, Zertifizierung und die ABC-Analyse.

Marketing --- Management --- Management.