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Customer experience management : a revolutionary approach to connecting with your customers
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ISBN: 0471237744 0471473979 9786612656835 0470930446 128265683X 9780471237747 Year: 2003 Publisher: Hoboken (New Jersey): Wiley,

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Abstract

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an oppor

Experiential marketing : how to get customers to sense, feel, think, act, and relate
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ISBN: 0684854236 Year: 1999 Publisher: New York (N.Y.) Free press

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Marketing aesthetics : the strategic management of brands, identity, and image
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ISBN: 0684826550 9780684826554 Year: 1997 Publisher: New York: Free press,

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