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Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiencesAnd Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it

Broadcast advertising. --- Wit and humor in advertising.