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Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench work for you. If you plan carefully and make intelligent decisions when establishing your viral app business, you will find success on the App Store. Remember, though, the App Store is not a lottery. Apps are not randomly featured, and it is not happenstance that makes your app successful. Luck and fortuitous timing tempered by hard work and a good app idea are key factors to success. You can't aimlessly create an app, throw it on the App Store, and watch the dollars roll in. You’ll get back what you put in. This book lays the foundation and outlines the skills needed by aspiring entrepreneurs with no coding experience for selling a killer app.
iPhone (Smartphone) --- Application software --- Programming. --- Development. --- Development of application software --- Apple iPhone (Smartphone) --- Smartphones --- Apple computer. --- Apple and iOS. --- Microcomputers
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Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to: - Make sure that your message is always heard - Work with coalitions of labor, environmental, religious, and shareholder groups more effectively - Put press relations first - Establish and maintain positive relationships with the media - Manage the explosion of social mediaManage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation--and your company's--are depending on it.From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.
Industrial publicity --- Mass media and business --- Issues management --- Corporations --- Corporate image --- Investor relations
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At a time when debate is raging about how to create jobs and revive the American economy, veteran business writer William J. Holstein argues that the best way for us to recover our economic footing is to do what Americans do best-innovate and create new industries. Contrary to the perception that the American economy has run out of inspiration and new ideas, Holstein uses compelling case studies to celebrate the innovation and business success being experienced in many industries, from technology and energy to retraining and exporting, across the country, from Boston to Orlando, Pittsburgh to San Diego.In the face of economic powerhouses such as Japan and China that are pursuing conscious national strategies, Holstein argues that Americans must find new avenues of cooperation among universities, business, and government to create the kind of sustainable growth we need. Replete with fresh insights into how Americans can create a real economic recovery, The Next American Economy is essential reading for business leaders, politicians, strategists, and anyone who cares about our future.
Industries --- Diffusion of innovations --- New products --- Job creation --- Industrial policy --- United States --- United States --- Commerce. --- Economic conditions
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"The United States is being bombarded with cyber-attacks. From the surge in ransomware groups targeting critical infrastructure to nation states compromising the software supply chain and corporate email servers, malicious cyber activities have reached an all-time high. Russia attracts the most attention, but China is vastly more sophisticated. They have a common interest in exploiting the openness of the Internet and social media-and our democracy-to erode confidence in our institutions and to exacerbate our societal rifts to prevent us from mounting an effective response. Halting this digital aggression will require Americans to undertake sweeping changes in how we educate, organize and protect ourselves and to ask difficult questions about how vulnerable our largest technology giants are"--
Computer networks --- Cyberterrorism --- Information warfare --- Security measures --- Government policy
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Things Korean is a useful guide to traditional life in Korea, presented in an accessible and attractive format. O-Young Lee, former Korean Minister of Culture gives us a survey of native objects from Korea, from totems(Changsung) to hair-pins(binyo), crock pots(Changdokdae) to temple bells(Jong), scissors(Kawi) to graves(mudon) explaining their significance and place in everyday Korean life.Each item in the book is listed under its English and Korean name; a glossary is provided to further assist the reader. Lavishly illustrated with more than 100 color illustrati
Decorative arts --- Material culture --- Korea --- Social life and customs.
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Aimed at professionals in market research and journalism as well as researchers, academics and students, this handbook is both an encyclopedia providing discussions of methodological issues and a story of a particular tale of interviewing.
Interviewing --- #VCV monografie 2003 --- #KVHA:Kwalitatief onderzoek --- #KVHA:Interviewtechnieken --- 303 --- maatschappijwetenschap, methoden --- Questioning --- Counseling --- Focus groups --- Interviews --- Social case work --- Methoden bij sociaalwetenschappelijk onderzoek --- 303 Methoden bij sociaalwetenschappelijk onderzoek --- #SBIB:014.GIFTSOC --- #SBIB:303H32 --- 001.891 --- 001.891 Wetenschappelijk onderzoek. Research. Onderzoekmethoden --- Wetenschappelijk onderzoek. Research. Onderzoekmethoden --- Waarneming en participerende waarneming, gecontroleerde observatie, groepsdiscussie (vragenlijsten, interviews, experimenten) --- Qualitative methods in social research --- Entretiens --- Handbooks, manuals, etc --- Guides, manuels, etc
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UNIX for OpenVMS Users, 3E, makes it easy to see what OpenVMS and UNIX have in common, and to transfer your knowledge and experience in OpenVMS over to the world of UNIX. Since most shops rely on more than one operating system, it is critical for system administrators and managers to understand the similarities and differences between platforms, so they can easily work in both environments while taking full advantage of the tools and applications available on each. This book offers OpenVMS professionals a concise source of information, so that they can quickly bring their expertise to
Operating systems (Computers) --- UNIX (Computer file) --- OpenVMS. --- Computer operating systems --- Computers --- Disk operating systems --- Operating systems --- Open VMS --- OpenVMS AXP --- OpenVMS Alpha --- UNIX (Computer operating system) --- Systems software
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The 'active interview' considers interviewers and interviewees as equal partners in constructing meaning around an interview. In this guide, the authors outline the differences between active interviews and traditional interviews and give novice researchers clear guidelines on conducting a successful interview.
Interviewing. --- Social sciences --- Qualitative research. --- Research --- Methodology.
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'Analyzing Narrative Reality' considers both the texts and everyday contexts of the storytelling process with accompanying guidelines for analysis and illustrations from empirical material.
Ethnology --- Discourse analysis, Narrative. --- Storytelling. --- Oral tradition. --- Narration (Rhetoric) --- Participant observation. --- Written communication. --- Communication and culture. --- Methodology.
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This comprehensive resource presents a broad spectrum of approaches to the empirical analysis of stories and storytelling. Leading researchers from different disciplines provide illustrated discussions of how they actually conduct narrative analysis from their diverse perspectives.
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