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This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India`

Commerce. --- Export marketing. --- Export sales contracts --- India

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Industrial marketing.

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Business decisions and strategies are influenced by a number of external factors, generally referred to as Business Environment. The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic system, political and legal framework, social system, geographical and ecological conditions, demographic factors etc., have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the busienss should be organised, the technolog

Business enterprises. --- Organization.