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Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.

Automobile industry and trade --- Organizational change --- Automobile industry and trade. --- Organizational change. --- Management --- Automotive industry --- Motor vehicle industry --- General Motors Corporation --- Dzheneral motors --- G.M.C. --- General Motors --- General Motors Corp. --- GM --- GMC --- Elmore Manufacturing Company --- General Motors Company --- E-books --- Motors Liquidation Company

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Bedrijfsbeheer --- Besluitvorming --- Besluitvormingsanalyse --- Besluitvormingsprocessen --- Business administration --- Business entreprises--Management --- Competition --- Concurrence --- Concurrentie --- Corporations--Management --- Deciding --- Decision analysis --- Decision making --- Decision processes --- Decision-making --- Décision [Prise de ] --- Décision [Théorie de la ] --- Entreprises--Gestion --- Gestion d'entreprise --- Industrial administration --- Industrial management --- Making decisions --- Management [Industrial ] --- Management decisions --- Management--Beslissingen --- Management--Besluitvorming --- Management--Decision making --- Marketing research --- Marketing--Onderzoek --- Marketing--Recherche --- Mededinging --- Prise de décision --- Rationalization of industry --- Scientific management --- Théorie de la décision --- 65.012.4 --- 658.11 --- Decision (Psychology) --- Management --- Choice (Psychology) --- Problem solving --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Business enterprises --- Business management --- Corporate management --- Corporations --- Management, Industrial --- Business --- Industrial organization --- Competition (Economics) --- Competitiveness (Economics) --- Economic competition --- Commerce --- Conglomerate corporations --- Covenants not to compete --- Industrial concentration --- Monopolies --- Open price system --- Supply and demand --- Trusts, Industrial --- 65.012.4 Management. Directorate. Technique and methods of management --- Management. Directorate. Technique and methods of management --- 658.11 Kinds and forms of enterprise --- Kinds and forms of enterprise --- Economic aspects --- management --- industrie --- marktonderzoek --- Competition. --- Decision making. --- Industrial management. --- Marketing research. --- Decision-making.