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Production and creativity in advertising
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ISBN: 027302728X 9780273027287 Year: 1988 Publisher: London : Pitman,


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L'écran publicitaire : idéologie et savoir-faire des professionnels de la publicité dans l'audiovisuel (1968-1992)
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ISBN: 2738415520 9782738415523 Year: 1992 Publisher: Paris L'Harmattan


Book
The design dimension, the new competitive weapon for business
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ISBN: 063115549X 0631177485 9780631177487 Year: 1987 Publisher: Oxford Blackwell

Sémiotique, marketing et communication: sous les signes, les stratégies
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ISBN: 2130432433 9782130432432 Year: 1990 Publisher: Paris Presses universitaires de France


Book
European advertising strategies: the profiles and policies of multinational companies operating in Europe
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ISBN: 0304317969 9780304317967 Year: 1992 Publisher: London Cassell

Pictorial metaphor in advertising
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ISBN: 0415186765 0415128684 0203064259 1134663153 1280330236 9780203064252 9786610330232 6610330239 9780415128681 9780415186766 9781134663101 9781134663149 9781134663156 1134663145 9781280330230 Year: 1996 Publisher: London Routledge

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