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reclame --- PR (public relations) --- Advertising. Public relations --- Europe --- International business enterprises --- Advertising --- Case studies --- 659.1 --- -International business enterprises --- -#SBIB:309H2811 --- #SBIB:309H2820 --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publicity. Advertising --- Reclame: bedrijfseconomische aspecten, productie- en distributiestructuren (bedrijfstak, media, mediaplanning) --- De reclameboodschap: algemene werken --- Case studies. --- 659.1 Publicity. Advertising --- #SBIB:309H2811 --- Marketing --- International business enterprises - Europe - Case studies --- Advertising - Europe - Case studies