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[3e éd.] Ce manuel propose une synthèse pluridisciplinaire du commerce électronique, envisagé ici comme un véritable projet managérial. L'accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs physiques, e-marchands), les différents modèles d’affaires et la distribution multicanal mixant réseaux électronique et traditionnel. Le contenu repose aussi bien sur des résultats tirés de la recherche scientifique que sur des cas pratiques issus des expériences françaises, européennes et internationales.
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Using lots of real-world examples, this incisive guide helps people understand the theory and practice of e-business today Offers a thorough examination of the relationship of e-business to business strategy, from business models to governance structures Covers key topics that businesses need to consider with designing an e-business strategy, from XML and electronic markets to e-procurement and e-business networks Provides a complete overview of the technical foundations of e-business, with discussions of security, middleware, component-based development, legacy applications, enterprise application integration, and business protocols
Marketing --- Computer architecture. Operating systems --- Electronic commerce --- Business enterprises --- Management --- Computer network resources --- Electronic commerce. --- Computer network resources. --- Management. --- procurement --- e-commerce --- informatica --- marketingcommunicatie --- Business policy --- Mass communications --- Electronic commerce - Management --- Business enterprises - Computer network resources
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