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Mass communications --- Advertising media planning --- Advertising campaigns --- Plans médias --- Campagnes publicitaires --- 659.148.4 --- Media planning --- Media planning.

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Manuel de relations publiques présentant les principes théoriques de la communication, et les outils pour établir un plan de communication externe en particulier, les relations avec les médias, l'événementiel, les médias sociaux et la communication de crise.

Corporations --- Communication in organizations --- Entreprises --- Communication dans les organisations --- Public relations --- Relations publiques --- Business enterprises --- Handbooks, manuals, etc. --- Communication --- Business enterprises in mass media --- Advertising media planning --- Communication in marketing

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Advertising --- Mass media --- Manipulative behavior --- Psychological aspects --- Advertising, Newspaper --- Plans médias --- Publicité dans les journaux --- Manipulation (Psychologie) --- Plans médias --- Publicité dans les journaux --- Advertising media planning --- Television advertising --- Publicité --- Publicité télévisée --- Aspect psychologique --- 766.01 --- cultuursociologie --- media --- publiciteit --- reclame --- televisie --- Behavior, Manipulative --- Manipulation (Psychology) --- Human behavior --- Advertising - Psychological aspects --- Mass media - Psychological aspects --- Publicité --- Médias --- Manipulation (psychologie) --- Sociologie --- 1990-.... --- Aspect politique --- France

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Advertising --- Advertising agencies --- Communication in marketing --- Advertising media planning --- Advertising, Direct-mail --- Publicité --- Agences de publicité --- Communication en marketing --- Plans médias --- Publicité directe --- Publicite --- Agences de publicite --- Marketing strategique --- Philosophie --- Communicatie --- Media --- Reclame --- -070.5 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publicité --- Agences de publicité --- Plans médias --- Publicité directe --- Publicité - France --- Publicité - Philosophie --- Advertising - France --- Publicite - France --- Agences de publicite - France --- Communication en marketing - France --- Marketing strategique - France