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ISBN: 0415041716 0415041708 9780415041713 Year: 1994 Publisher: London Routledge
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659.1 --- #KVHA:Advertenties Engels --- 659.1 Publicity. Advertising --- Publicity. Advertising --- --Publicité --- --Linguistique appliquée --- --Discourse analysis --- Advertising --- Discourse analysis --- #KVHA:Advertenties; Engels --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Language --- #SBIB:309H2820 --- #SBIB:309H512 --- De reclameboodschap: algemene werken --- Verbale communicatie: inhoudsanalyse: onderzoekingen --- Advertising. Public relations --- Pragmatics --- Discours --- --Analyse --- Discourse analysis. --- Language. --- Applied linguistics --- Publicité --- Linguistique appliquée --- Analyse du discours --- Analyse --- Publicité --- Linguistique appliquée --- Advertising - Language
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ISSN: 1470966X ISBN: 9781905763207 1905763204 Year: 2010 Volume: 12 Publisher: Manchester Kinderhook : St. Jerome Pub.,
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Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author's own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities.
Advertising --- Translating and interpreting --- Translating --- advertenties --- Reclameteksten --- vertalen. --- Interpretation and translation --- Interpreting and translating --- Language and languages --- Literature --- Translation and interpretation --- Translators --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Translation science --- Advertising. Public relations --- marketingcommunicatie --- vertalen --- reclame --- Reclame --- Reclame. Public relations --- Vertaalkunde --- Advertising - Translating - Textbooks --- Translating and interpreting - Textbooks --- Publicité --- Traduction et interprétation --- Traduction
ISBN: 0340614447 9780340614440 Year: 1994 Publisher: London ; Melbourne ; Auckland : Edward Arnold,
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English language --- reclamecampagnes --- advertenties --- reclameboodschappen --- Sociolinguistics --- Lexicology. Semantics --- linguïstiek --- Stilistics --- Mass communications --- Linguistics --- Semantics --- Communication --- Conversation --- Popular culture --- Advertising --- Linguistique --- Sémantique --- Culture populaire --- Publicité --- Social aspects --- Language --- Aspect social --- Langage --- Applied linguistics. --- Language. --- Social aspects. --- Langage publicitaire --- Anglais (langue) --- Sociologie --- Langage commercial et des affaires --- 659.12 --- 82:659.3 --- 659.1 --- E99289.jpg --- Reclame --- Schrijven --- -Advertising --- -Applied linguistics --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Concept and design in advertising --- Literatuur en massacommunicatie --- Publicity. Advertising --- Reclameteksten --- taalkundige studies --- taalkundige studies. --- 659.1 Publicity. Advertising --- 82:659.3 Literatuur en massacommunicatie --- 659.12 Concept and design in advertising --- Taalkundige studies. --- Sémantique --- Publicité --- Popular culture. --- Applied linguistics --- Society and advertising --- Langage publicitaire. --- Sociologie. --- Aspect social. --- Langage commercial et des affaires. --- Advertising - Language. --- Advertising - Social aspects.
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