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Vulgariser : un défi ou un mythe ? La communication entre spécialistes et non-spécialistes
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ISBN: 2850080667 9782850080661 Year: 1985 Publisher: Lyon : Chronique sociale,


Book
How metaphors guide, teach and popularize science
Authors: ---
ISBN: 9789027261441 902726144X 9027205078 9789027205070 Year: 2020 Publisher: Amsterdam ; Philadelphia : John Benjamins Publishing Company,

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Abstract

"Metaphors are essential to scientists themselves and strongly influence science communication. Through careful analyses of metaphors actually used in science texts, recordings, and videos, this book explores the essential functions of conceptual metaphor in the conduct of science, teaching of science, and how scientific ideas are promoted and popularized. With an accessible introduction to theory and method this book prepares scientists, science teachers, and science writers to take advantage of recent shifts in metaphor theories and methods. Metaphor specialists will find theoretical issues explored in studies of bacteriology, cell reproduction, marine biology, physics, brain function and social psychology. We see the degree of conscious or intentional use of metaphor in shaping our conceptual systems and constraining inferences. Metaphor sources include social structure, embodied experience, abstract or mathematical formulations. The results are sometimes innovative hypotheses and robust conclusions; other times pedagogically useful, if inaccurate, stepping stones or, at worst, misleading fictions"--


Book
Les attentes des utilisateurs en information scientifique et technique
Authors: --- --- --- ---
ISBN: 2110000228 Year: 1977 Publisher: Paris Documentation française

Reflections on science and the media
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ISBN: 0871682524 Year: 1983 Publisher: Washington (D.C.): American association for the advancement of science

The craft of scientific presentations : critical steps to succeed and critical errors to avoid
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ISBN: 9780387955551 0387955550 9786610010004 1280010002 0387225870 Year: 2007 Publisher: New York, NY : Springer,

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On March 21, 1949, I attended a lecture given by Linus Pauling.... That talk was the best talk by anyone on any subject that I had ever heard…. The talk was more than a talk to me. It filled me with a 1 desire of my own to become a speaker. —Issac Asimov At the first stop of a tour in Japan, Albert Einstein gave a scientific presentation that, with the accompanying tra- lation, lasted four hours. Although his audience appeared to be attentive the entire time, Einstein worried about their comfort and decided to pare back the presentation for the next stop on his tour. At the end of the second pres- tation, which lasted two and a half hours, the crowd did an unusual thing in Japanese culture, particularly in that era. They complained. For Einstein, though, the complaint was a compliment—this crowd had wanted him to de- 2 liver the longer version.


Book
Guide pratique de la communication scientifique : comment ecrire - comment dire
Authors: --- ---
ISBN: 2904182047 9782904182044 Year: 1985 Publisher: Paris : Gaston Lachurie,

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