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Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.0In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.

Real estate business - Marketing --- Branding (Marketing) --- Zürich (Switzerland) - Buildings, structures, etc. --- Real estate business --- Zürich (Switzerland)

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Après la publication des livres You can be young and an architect, qui retrace les cinq premières années de l'agence LAN Architecture, et Welcome to Saint-Mesmes, qui décrit le processus complet de création d'un bâtiment, l'agence, récemment récompensée par un Mipim Award en mars 2010 propose aujourd'hui un troisième ouvrage consacré à la réalisation des archives EDF de Bure (département de la Meuse) livrées en 2011. Pour créer l'image d'un bâtiment léger et en mouvement, les architectes ont proposé d'incruster des pastilles d'inox dans le bardage en béton couleur terre. Ainsi, l'enveloppe du bâtiment perd ses limites, réfléchit les couleurs environnantes, les changements des saisons. Elle se veut très performante et véritablement innovante, grâce aux matériaux utilisés et à la technique d'accroche du parement béton. Elle assure au bâtiment une très bonne inertie qui favorise le confort d'été en limitant les besoins de rafraîchissement. Les façades contiennent au total 100 000 pastilles en inox.

Electricité de France --- Buildings --- Constructions --- LAN Architecture (Firm) --- Archives --- Design and construction --- Electricité de France. --- Bure-Saudron (France) --- Buildings, structures, etc. --- Electricité de France --- Archives - Design and construction - Catalogs. --- Bure-Saudron (France) - Buildings, structures, etc. - Catalogs.

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Environmental planning --- architectuur --- architecture [discipline] --- Architecture --- Toulouse --- Bouwkunst --- France --- Frankrijk --- Toulouse (France) --- Buildings, structures, etc. --- Constructions --- Analyse architecturale --- Analyse urbaine --- Histoire --- Patrimoine architectural --- Urbanisme --- Histoire de l'architecture --- Buildings, structures, etc --- -71.03 --- Midi-Pyrénées --- 72 --- Architecture, Western (Western countries) --- Building design --- Buildings --- Construction --- Western architecture (Western countries) --- Art --- Building --- Stedenbouw (geschiedenis) --- Architectuur --- Design and construction --- -Buildings, structures, etc --- 71.03 --- Tholoza (France) --- Tolosa (France) --- Tolose (France) --- Tuluza (France) --- Description --- Architecture, Primitive --- Architecture - France - Toulouse --- Toulouse (France) - Buildings, structures, etc --- Toulouse (france)

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Mystérieux, sublime et hostile, le désert attire les architectes, les propriétaires ou les voyageurs en quête d’isolement. Les 50 résidences présentées dans cet ouvrage ont été choisies pour la relation particulière qu’elles entretiennent avec cet environnement réputé inhospitalier. Chaque projet, illustré par de superbes photographies, répond à sa manière à cette question : comment vivre dans le désert au XXIe siècle ?

Arid regions --- Architecture --- Architecture, Domestic --- Deserts --- Régions arides --- Architecture domestique --- Déserts --- Buildings, structures, etc. --- History --- Constructions --- Histoire

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Architecture --- City planning --- Urbanisme --- History --- Histoire --- Casablanca (Morocco) --- Casablanca (Maroc) --- Buildings, structures, etc. --- Constructions --- Habitat --- Analyse architecturale --- Analyse urbaine --- Architecture coloniale --- Développement urbain --- Planification urbaine --- Histoire des villes --- Morphologie urbaine --- Patrimoine architectural --- Casablanca --- Buildings, structures, etc --- Architecture - Morocco - Casablanca - History - 20th century --- City planning - Morocco - Casablanca - History - 20th century --- Casablanca (Morocco) - Buildings, structures, etc