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Thanks to modern technology, we are now living in an age of multiplatform fictional worlds, as television, film, the Internet, graphic novels, toys and more facilitate the creation of diverse yet compact imaginary universes, which are often recognisable as brands and exhibit well-defined identities. This volume, situated at the cutting edge of media theory, explores this phenomenon from both theoretical and practical perspectives, uncovering how the construction of these worlds influences our own determination of values and meaning in contemporary society.

Mass media --- Social aspects. --- Imaginary places in mass media. --- Storytelling in mass media. --- Transmedia, World Building, Convergenge.

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"In Pixar and the Aesthetic Imagination, Eric Herhuth draws upon film theory, animation theory, and philosophy to examine modes of animation storytelling that address aesthetic experience within contexts of technological, environmental, and socio-cultural change. Since producing the first fully computer-animated feature film, Pixar Animation Studios has been a creative force in digital culture and popular entertainment. But more specifically, its depictions of uncanny toys, technologically sublime worlds, fantastic characters, and sensorial intensities explore aesthetic experience and its relation to developments in global media, creative capitalism, and consumer culture. This investigation considers Pixar's artificial worlds and transformational stories as opportunities for thinking through aesthetics as a contested domain committed to newness and innovation, as well as criticism and pluralistic thought"--Provided by publisher.

Motion pictures --- Animated films --- Animated cartoons (Motion pictures) --- Animated videos --- Cartoons, Animated (Motion pictures) --- Motion picture cartoons --- Moving-picture cartoons --- Caricatures and cartoons --- Abstract films --- Animation (Cinematography) --- Animation cels --- Aesthetics --- Aesthetics. --- Psychological aspects. --- Pixar (Firm) --- Pixar Animation Studios --- Disney Pixar (Firm) --- Toy story (Motion picture) --- Monsters, Inc. (Motion picture) --- Incredibles (Motion picture) --- Ratatouille (Motion picture) --- Disney Pixar Monsters, Inc. (Motion picture) --- Monsters, Incorporated (Motion picture) --- History and criticism. --- aesthetics. --- animated feature. --- animated film. --- animated movies. --- animated. --- animation theory. --- animation. --- animator. --- art. --- artistic. --- character development. --- childrens movies. --- computer animated. --- consumer culture. --- creativity. --- culture. --- digital culture. --- digital. --- environment. --- film art. --- film philosophy. --- global media. --- media studies. --- performing arts. --- philosophy. --- pixar animation studios. --- pixar. --- pop culture. --- popular culture. --- sociocultural. --- sociology. --- storytelling. --- technology. --- toys. --- world building.