Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Ce mémoire traite des mauvais comportements des utilisateurs de véhicules partagés au sein de l'économie du partage.

Access-Based Services --- Sharing Economy --- Misbehavior --- customer --- Brand Equity --- Car-sharing --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In China, with the improvement of material living standards, the spiritual and cultural needs of the public have grown rapidly. Their cultural consumption abilities have been greatly enhanced, and the aesthetic level has been continuously improved. Today, in order to revitalize cultural heritages and meet the spiritual needs of the new generation, many museums have begun their own branding path. And brand extension is one of the strategies commonly used. This thesis takes the Palace Museum in Beijing as an example, through interviews with three stakeholders, explores the impact of brand extension on the brand equity of museums, and gives suggestions on how museums can use brand extension strategies to enhance their brand equity.
This paper believes that museum branding is an inevitable trend. And the use of brand extension strategy is a feasible solution. In order to allow museums to effectively use brand extension strategies to enhance brand equity, this paper develops a brief implementation process and emphasizes the priority of each process for the reference of people concerned.
Finally, this thesis hopes to attract the attention of museums and stakeholders in the cultural and creative industries, and suggests that they reasonably avoid the problems mentioned in this paper when implementing museum’s brand extension strategy.

museum --- brand equity --- brand extension --- cultural and creative industries --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The results of this study show that consumer perception of counterfeit products has a
negative effect on the brand equity of luxury brands. The impact of counterfeit products
on brand associations of authentic brands (1,4%) and perceived quality (6,8%) is small,
but it’s statistically significant. However, our results don’t indicate that the negative
perception of counterfeit products has an influence on the social status of owning
luxury brands, the demand of luxury products and the ownership of authentic brands. In
other words, there is no evidence of what are the consequences of counterfeit products
on the customer-based brand equity (CBBE) of luxury brands. Furthermore, our
findings show that women and young people (from 18 to 35 years old) are more willing
to buy fake products than men and elderly people (upper than 36 years old).
Nevertheless, we don’t find any relationship between the level of education and the
intention to purchase counterfeit goods. In fact, some people has a high level of
education but they still buy these products.

: luxury brands, counterfeit products, brand Associations, perceived Quality, customer-based brand equity, consumer perception, purchase intention. --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This Special Issue contains articles include, but not limited to, empirical, analytical, or design-oriented approaches to the following topics: Monitoring of carrying capacity and mechanisms for managing tourist flows in rural areas; Systems and tools to measure the social, economic, and environmental sustainability of rural tourism; Integration between public tourism policies and private strategies in the promotion and implementation of sustainable practices; Policies for promoting public participation in the planning and development of sustainable rural tourism; The impacts of tourism on traditional agricultural activities; Identity enhancement of the territory and its productions; "Good practices" in the implementation of rural tourism sustainability.

Development economics & emerging economies --- rural revitalization --- rural tourism --- heritage preservation --- cinema --- filmic discourses --- rural areas --- landscapes --- gendered interpretation --- territorial identity --- Camino de Santiago --- sustainability --- landscape --- brand equity --- organic agriculture --- peripheral areas --- local development --- heritagisation --- sustainable rural tourism --- stakeholders --- disaffected citizens --- sustainable development --- Triple Bottom Line --- rural development --- agriculture --- sustainability matrix --- cultural ecosystem services --- ecosystem --- Nemunas Delta --- Curonian Lagoon --- permaculture --- downshifting --- development --- local resources --- marginal areas --- National Strategy for Inner Areas (SNAI --- Strategia Nazionale per le Aree Interne) --- sustainable local development --- experiential tourism --- Romania --- case study --- territorial valorization --- rural hospitality services --- Transylvania --- sport --- tourism --- "borgo" --- tourism development --- rural area --- sustainable tourism --- periurban --- multifunctional agriculture --- periurban parks --- rural revitalization --- rural tourism --- heritage preservation --- cinema --- filmic discourses --- rural areas --- landscapes --- gendered interpretation --- territorial identity --- Camino de Santiago --- sustainability --- landscape --- brand equity --- organic agriculture --- peripheral areas --- local development --- heritagisation --- sustainable rural tourism --- stakeholders --- disaffected citizens --- sustainable development --- Triple Bottom Line --- rural development --- agriculture --- sustainability matrix --- cultural ecosystem services --- ecosystem --- Nemunas Delta --- Curonian Lagoon --- permaculture --- downshifting --- development --- local resources --- marginal areas --- National Strategy for Inner Areas (SNAI --- Strategia Nazionale per le Aree Interne) --- sustainable local development --- experiential tourism --- Romania --- case study --- territorial valorization --- rural hospitality services --- Transylvania --- sport --- tourism --- "borgo" --- tourism development --- rural area --- sustainable tourism --- periurban --- multifunctional agriculture --- periurban parks

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise the role of culture in their sustainability policies, the bid (albeit failed) in the early 2000s to formally add “culture” to the trilogy of sustainability pillars (economic, social, and environmental) mobilised a new discourse for the reframing of cultural policy narrative, which in turn urged a reassessment of methods of cultural management reflecting the same concerns among the sector’s grassroots. The idea of sustainability and culture working together and their envisioned role in future-proofing society and human development captured the imagination of cultural commentators, policy makers and practitioners alike, keen to fulfil these principles “out there”—in cultural organizations and events mega and small, in cities and regions, local and global. The papers in this Special Issue reflect this appeal. This publication covers a wide selection of issues related to sustainable cultural management, which means that it can be recommended to a varied audience. First of all, it can be recommended to managers experienced in cultural management, where success is measured more by the degree of mission accomplishment and the social benefits achieved rather than by profit. Another group comprises the employees of cultural organizations who want to improve their knowledge of sustainable cultural management. This Special Issue can also be recommended to artists, researchers, students, state and local government employees, founders and patrons of art, and all those who want to understand the importance of sustainable cultural management.

cultural communities of practice --- n/a --- management by project --- marketing concept --- attitudes --- film industry --- museums --- sustainable urban sculpture development --- foresight study --- European Capital of Culture --- patronage --- cross-border market for cultural services --- cultural offer --- Urban sculpture planning system --- Liverpool --- cultural and creative industries --- culture 1.0–3.0 --- contemporary art market --- cultural offer diversity --- heritage --- Delphi method --- sustainability --- grid-group cultural theory --- sustainable development --- creative-cultural industries --- ABC model --- social media content exploration --- integration --- town divided by a border --- EU cohesion policies --- social project culture --- public art --- qualitative research methods --- 3C Sustainable System --- cultural institutions --- cultural policy --- cognitive sociology --- old industrial areas --- culture-led regeneration --- China --- cultural participation --- cultural sustainability --- behavioral and emotional participation --- event --- social media --- public participation --- Shigatse city --- sustainable management of culture --- Katowice --- management of culture --- effectiveness --- post-transformation areas --- Cieszyn-?eský T?šín --- pro-environmental behavior --- cultural distance theory --- Romania --- art galleries --- Ostrava --- consumer-based brand equity --- sustainable management --- culture consumer --- factor analysis --- environment --- cultural services --- management --- culture --- philharmony --- crowdfunding --- sustainable consumption --- evolution path --- CBBE --- attractivity --- abstract and concrete information