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L'humour en publicité : analyse sémiologique
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Author: Guibourgé, Jérôme
ISBN: 9782806103789 2806103789 Year: 2018 Publisher: Louvain-la-Neuve: Academia-L'Harmattan,
ISBN: 9782806103789 2806103789 Year: 2018 Publisher: Louvain-la-Neuve: Academia-L'Harmattan,
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Abstract
Keywords
Sémiotique et médias. --- Humour. --- Publicité --- Histoire et critique --- Wit and humor in advertising --- Advertising --- Histoire et critique.
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