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2013 International Conference on Biometrics and Kansei Engineering
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ISBN: 0769550193 1479906727 Year: 2013 Publisher: Piscataway, New Jersey : IEEE,

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New products --- Biometry


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Design and Manufacturing
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ISBN: 1789858666 1789858658 Year: 2020 Publisher: London : IntechOpen,

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New products --- Management.


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The Innovation answer book
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ISBN: 9781700449955 Year: 2019 Publisher: Houston, Texas : GNPS Press,

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The evolution of new markets
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ISBN: 9780198814696 Year: 2017 Publisher: Oxford : Oxford University Press,

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How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions. Whilst using the development of the Internet as a case in point, Geroski also refers to other sectors and products, for example cars, television, mobile phones, and personal computers. This short book is an ideal introduction for managers, MBA students, and the general reader wanting to understand how markets evolve.


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Rule Developing Experimentation : A Systematic Approach to Understand & Engineer the Consumer Mind
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ISBN: 1608052842 1608054195 Year: 2012 Publisher: Sharjah, United Arab Emirates : Bentham Science Publishers,

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Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need, want, or like if they are asked directly. It is very difficult for consumers to articulate their needs and desires. Therefore, researchers have to use other means to understand their motivations. There are many arguments suggesting that focus groups cannot create a reliable direction for new product development (NPD) or message optimization. A solution for this problem lies in a systematic, structured and disciplined experimentation with consumers - presenting them with a set of experimentally-designed products or concepts and soliciting their preferences. It is much easier for consumers to choose a preferred option from a set of concepts. New technologies make it easier than ever to conduct complex experiments quickly and inexpensively. The expanded use of experimentation provides an opportunity to take innovation to a new level. Rule Developing Experimentation (RDE) is an increasingly popular, structured, consumer-based experimentation methodology. RDE works with prototypes, either physical prototypes, prototypes created out of language (concepts), or prototypes created out of visual stimuli (design and packaging). In business, RDE is used both to understand existing products, product categories and packages, as well as to create next generation offerings in the process of new product development (NPD). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind explains RDE concepts, beginning from its origins, to novel consumer research techniques and covers applications relevant to a real market context. Readers are also introduced to the concept of Mind Genomicsʼ - a more holistic approach to gaining insight into the consumer mind.


Book
Le marketing du nouveau produit : Stratégie de croissance, recherche et sélection de concepts, positionnement, tests et plan de lancement
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ISBN: 2040042652 9782040042653 Publisher: Paris : Dunod.

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Développement et gestion des produits nouveaux : concepts, méthodes et applications
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ISBN: 2704210527 9782704210527 Year: 1983 Publisher: New York : McGraw-Hill,

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Proceedings of the 2022 Annual Technology, Applied Science and Engineering Conference (ATASEC 2022).
Authors: --- --- --- --- --- et al.
ISBN: 9464631066 9464631058 Year: 2023 Publisher: Dordrecht : Atlantis Press (Zeger Karssen),

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This is an open access book. The 4th Annual Technology, Applied Science and Engineering Conference (ATASEC 2022) is an annual, reputable event organized with a motivation to provide an excellent international platform for the academicians, researchers, engineers, industrial participants and research students around the world to share their research findings. ATASEC 2022 was performed online using Zoom platform on September 15th-16th, 2022. ATASEC 2022 theme is Science, Technology, Innovative Academic and Vocational Research Towards Product Development Through Industrial and Educational Cooperation. It addresses researchers and industries from all areas of advanced technology and science. It provides an international forum to present advances in the state of the art, identify emerging research topics, and together define the future of these exciting research domains. The conference will be enriched with renowned keynote speakers.


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Rapid sensory profiling techniques : applications in new product development and consumer research
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ISBN: 012821936X 0128219378 Year: 2023 Publisher: Cambridge, Massachusetts ; London, England : Elsevier,

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Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality. This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.


Book
Le rôle de la communication pour le développement de produits nouveaux
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ISBN: 1299437478 3035200068 Year: 2010 Publisher: Bern, Switzerland : Peter Lang,

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Le travail présenté a un double objectif. Il tente d'abord d'identifier la différence entre un "process" et un "projet" et d'analyser l'effet d'une planification dynamique et réactive sur un process et sur un projet. Comme deuxième objectif, il étudie et évalue les conséquences d'une planification et gestion de projets à l'aide de la communication des informations et résultats dans le contexte de développement de produits nouveaux. Les hypothèses et le modèle de recherche sont vérifiés par 6000 simulations (Monte Carlo, réseaux de Petri, solutions d'optimisation) et six études de cas réalisées dans l'industrie. Les bénéfices en termes de durée, coûts, qualité et probabilité du succès du projet de développement de produits nouveaux sont évalués de manière qualitative et quantitative ("Activity Based Costing").

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