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New products --- Biometry
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How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions. Whilst using the development of the Internet as a case in point, Geroski also refers to other sectors and products, for example cars, television, mobile phones, and personal computers. This short book is an ideal introduction for managers, MBA students, and the general reader wanting to understand how markets evolve.
New products --- New products --- Technological innovations --- Marketing. --- Marketing --- Marketing
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Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need, want, or like if they are asked directly. It is very difficult for consumers to articulate their needs and desires. Therefore, researchers have to use other means to understand their motivations. There are many arguments suggesting that focus groups cannot create a reliable direction for new product development (NPD) or message optimization. A solution for this problem lies in a systematic, structured and disciplined experimentation with consumers - presenting them with a set of experimentally-designed products or concepts and soliciting their preferences. It is much easier for consumers to choose a preferred option from a set of concepts. New technologies make it easier than ever to conduct complex experiments quickly and inexpensively. The expanded use of experimentation provides an opportunity to take innovation to a new level. Rule Developing Experimentation (RDE) is an increasingly popular, structured, consumer-based experimentation methodology. RDE works with prototypes, either physical prototypes, prototypes created out of language (concepts), or prototypes created out of visual stimuli (design and packaging). In business, RDE is used both to understand existing products, product categories and packages, as well as to create next generation offerings in the process of new product development (NPD). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind explains RDE concepts, beginning from its origins, to novel consumer research techniques and covers applications relevant to a real market context. Readers are also introduced to the concept of Mind Genomicsʼ - a more holistic approach to gaining insight into the consumer mind.
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Gestion commerciale --- --Produits --- New products --- Marketing --- 12018 --- Product strategy --- New products. --- Marketing. --- Produits nouveaux --- Produits nouveaux. --- --Produit --- --New products --- Produit
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New products --- Produits nouveaux --- Marketing. --- Recherche industrielle.
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This is an open access book. The 4th Annual Technology, Applied Science and Engineering Conference (ATASEC 2022) is an annual, reputable event organized with a motivation to provide an excellent international platform for the academicians, researchers, engineers, industrial participants and research students around the world to share their research findings. ATASEC 2022 was performed online using Zoom platform on September 15th-16th, 2022. ATASEC 2022 theme is Science, Technology, Innovative Academic and Vocational Research Towards Product Development Through Industrial and Educational Cooperation. It addresses researchers and industries from all areas of advanced technology and science. It provides an international forum to present advances in the state of the art, identify emerging research topics, and together define the future of these exciting research domains. The conference will be enriched with renowned keynote speakers.
New products --- Engineering --- Construction --- Industrial arts --- Technology
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Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality. This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.
Marketing research. --- Food --- New products. --- Sensory evaluation.
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Le travail présenté a un double objectif. Il tente d'abord d'identifier la différence entre un "process" et un "projet" et d'analyser l'effet d'une planification dynamique et réactive sur un process et sur un projet. Comme deuxième objectif, il étudie et évalue les conséquences d'une planification et gestion de projets à l'aide de la communication des informations et résultats dans le contexte de développement de produits nouveaux. Les hypothèses et le modèle de recherche sont vérifiés par 6000 simulations (Monte Carlo, réseaux de Petri, solutions d'optimisation) et six études de cas réalisées dans l'industrie. Les bénéfices en termes de durée, coûts, qualité et probabilité du succès du projet de développement de produits nouveaux sont évalués de manière qualitative et quantitative ("Activity Based Costing").
New products --- Product management --- Production planning. --- Management.
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