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The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. New to this edition is all-important 2010 census population data, a unique comparison of the attitudes of the four generations of American adults based on the General Social Survey, the latest homeownership rates, time use by age and sex, trends in household spending and wealth since the Great Recession, and labor force statistics with projections to 2020.

Consumer behavior -- United States -- Statistics. --- Consumers -- United States -- Statistics. --- Demographic surveys. --- Older consumers -- United States -- Statistics. --- Older people -- United States -- Statistics. --- Older people --- Older consumers --- Consumers --- Consumer behavior

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The enormous size of the Baby-Boom generation ensures that when it sneezes the nation catches a cold. Today, the United States has pneumonia, struggling to recover from the worst economic downturn since the Great Depression. The collapse and subsequent paralysis of the housing market has decimated the net worth of Boomers, millions of them on the brink of retirement. The seventh edition of The Baby Boom: Americans Born 1946 to 1964 is your strategic guide to the changing socioeconomic status of this important generation of Americans.

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