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Customer relations. --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Corporate culture. --- Culture, Corporate --- Institutional culture --- Organizational culture --- Corporations --- Organizational behavior --- Business anthropology --- Sociological aspects

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Consumer protection --- Consumers --- Customer relations --- Consommateurs --- Relations avec la clientèle --- Consumer protection. --- Consumers. --- Customer relations. --- HW_MM --- Protection --- Customers (Consumers) --- Shoppers --- Consumerism --- Protection, Consumer --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Persons --- Commercial policy --- HW_MM.

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Home economics --- Consumer education --- Consumer education. --- Home economics. --- Domestic economy --- Domestic science --- Family and consumer sciences --- Household management --- Household science --- Buyers' guides --- Shoppers' guides --- Family life education --- Home --- Formulas, recipes, etc. --- Households --- Consumer affairs departments --- Consumers' leagues --- Education --- Shopping

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In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

Customer relations --- Customer services --- Service industries --- Industries --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Philosophy.

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Stakeholder Management - From Management Philosophy to a Tool for Everyday Working Life Use of Stakeholder Management Today In times of growing globalisation and increasingly tough c- petition the use of stakeholder management tools is becoming much more widespread. Nowadays, the concept of stakeholder mana- ment is no longer limited to the specific focusing of all corporate activity on interest groups, such as customers, employees, sha- holders or suppliers, but has become an integral part of a company’s daily action. Measuring the quality of relationships between companies/insti- tions and the relevant interest groups, developing actions aimed at improving these relationships (managing) and the continuous mo- toring of the effects in line with the TRI*M approach, is gaining momentum in all areas and at all levels of companies and ins- tutions. Today, human resources departments usually measure the comm- ment of employees in all organisational units on an annual basis, and senior managers develop strategies with their employees to the level of commitment, the success of which will ultimately be reviewed through subsequent measuring. This greater focus on employee commitment has only recently been given priority. For a long time, companies have failed to appreciate that the motivation and engagement of employees is the most important basis for excellent customer experiences and, consequently, profitability. Only engaged and motivated employees will use all their skills and energies for the benefit of the company.

Customer relations. --- Consumer satisfaction. --- Strategic planning. --- Customer services. --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Customer satisfaction --- Satisfaction --- Brand loyalty --- Customer loyalty --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Management. --- Administration --- Industrial relations --- Organization --- Stakeholder management.