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This title reflects one of the first studies conducted by psychologists on the relationship between motion picture viewership and children's psychology.
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"The experiments described in this monograph have been conducted jointly by the two authors. The authors regard the present experiments as preliminary in character, and a second scale for measuring attitude toward the church is now in process of construction. It is hoped that it will be relatively free from the defects we have found in the present experimental scale. The authors' main contribution is probably in the idea of using the equally-often-noticed difference or, preferably, the discriminal error as a unit of measurement for the objective description of attitude and opinion"--Preface. (PsycINFO Database Record (c) 2007 APA, all rights reserved).
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Attitude (Psychology) --- Communication --- Social aspects. --- Attitude (Psychology).
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"Ideas, like individuals and nations, have histories, and so do the research enterprises that sometimes stem from ideas. The history of the research that is reported in the following pages is mainly one of indebtedness. The 34 men who, week after week, faithfully provided the bricks of information out of which this monograph is constructed were, of course, my principal benefactors. Not one of them ever lapsed, for even a single week, and my debt to them is most inadequately repaid by sending each of them a standard model of this monograph. The writing of a research report, too, has its own history, and in the writing of this one I came to the conclusion that it would be a bare-boned research report, together with only such theoretical connective tissue as in fact inspired the initial planning of the research. The reader will find that I have sometimes oscillated between the reporting of tests of theoretically derived prediction and the presenting of exploratory findings. Insofar as the latter are interesting or significant, I have no apology to make for them--especially as one who has often criticized students who, in their eagerness to find support for cherished hypotheses, ignore serendipidous findings. The phenomena of getting acquainted, like most others which one studies intimately for a period of years, are full of interesting surprises, and none of us is capable of anticipating all of them"--Preface. (PsycINFO Database Record (c) 2010 APA, all rights reserved).
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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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