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In the last twenty years, aircraft surveillance has moved from controller-based interrogation to automatic broadcast. The Automatic Dependent Surveillance-Broadcast (ADS-B) is one of the most common methods for aircraft to report their state information like identity, position, and speed. Like other Mode S communications, ADS-B makes use of the 1090 megahertz transponder to transmit data. The protocol for ADS-B is open, and low-cost receivers can easily be used to intercept its signals. Many recent air transportation studies have benefited from this open data source. However, the current literature does not offer a systematic exploration of Mode S and ADS-B data, nor does it explain the decoding process.This book tackles this missing area in the literature. It offers researchers, engineers, and enthusiasts a clear guide to understanding and making use of open ADS-B and Mode S data. The first part of this book presents the knowledge required to get started with decoding these signals. It includes background information on primary radar, secondary radar, Mode A/C, Mode S, and ADS-B, as well as the hardware and software setups necessary to gather radio signals. After that, the 17 core chapters of the book investigate the details of all types of ADS-B signals and commonly used Mode S signals. Throughout these chapters, examples and sample Python code are used extensively to explain and demonstrate the decoding process. Finally, the last chapter of the book offers a summary and a brief overview of research topics that go beyond the decoding of these signals.

Aerospace & aviation technology --- Aircraft Surveillance --- Decoding --- Mode S --- ADS-B --- Open data --- pyModeS --- Aircraft Surveillance --- Decoding --- Mode S --- ADS-B --- Open data --- pyModeS

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Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.

Advertising. Public relations --- Advertising --- Advertising. --- Social Sciences and Humanities. Communication Studies --- Research. --- Public Relations --- Public Relations. --- -Research --- -Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Research --- E-books --- Ads --- Advertising research --- Publicité

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To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.

Advertising. --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling

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The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

Advertising. Public relations --- #SBIB:309H2800 --- #SBIB:AANKOOP --- Reclame: algemene werken --- Advertising --- Advertising. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books --- Publicité

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Advertising --- Dictionaries --- French --- Publicité --- Glossaires et lexiques --- -woordenschat --- reclame --- Frans --- fran 844 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- -French --- Frans - idioom, woordenschatverrijking --- Reclame --- woordenboeken --- woordenboeken. --- woordenschat --- Dictionaries&delete& --- Glossaires et lexiques. --- Advertising - Dictionaries - French