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The central thesis of this book is that robust and effective governance of in-game advertising and cultural diversity could evolve in non-hierarchical networks of rulemaking. These would rely on relationships of mutual recognition, observation, stimulation, readjustment and cooperation of public and private governance in a decentralised rulemaking network. Governments and the relevant international institutions and organisations should guide and assist self-regulatory bodies of the online games industry in achieving the set objectives for the governance of in-game advertising.

Cultural diversity policy --- Cultural pluralism policy --- Diversité culturelle --- In-game advertising --- In-game reclame --- Ingame-reclame --- Jeux vidéo--Publicité intégrée --- Multiculturalism --- Multiculturalism--Government policy --- Multiculturalisme --- Multiculturele samenleving --- Publicité dans les jeux vidéo --- Publicité intrajeu --- Samenleving [Multiculturele ] --- Computer games --- Advertising laws --- Internet --- Computers and civilization. --- Information society. --- Jeux d'ordinateur --- Publicité --- Ordinateurs et civilisation --- Société informatisée --- Law and legislation --- Social aspects. --- Droit --- Aspect social --- Multiculturalismo --- Multikulturalismus --- Pluralismo cultural --- Publicité --- Société informatisée --- Jeux électroniques --- Mass media --- Video games --- Law and legislation. --- Médias numériques --- Jeux sur Internet --- Publicité sur Internet --- Pays de l'Union européenne