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If the defining goal of modern-day business can be isolated to just one item, it would be the search for competitive advantage. And, as everyone in business knows, it's a lot harder than it used to be. On the one hand, competition is more intense than ever--technological innovation, consumer expectations, government deregulation, all combine to create more opportunities for new competitors to change the basic rules of the game. On the other hand, most of the old reliable sources of competitive advantage are drying up: the hallowed strategies employed by GM, IBM, and AT&T to maintain their seem

Organizational effectiveness --- Organizational change --- Corporate reorganizations --- Competition --- Efficacité organisationnelle --- Changement organisationnel --- Entreprises --- Concurrence --- Management --- Gestion --- Redressement --- Efficacité organisationnelle --- Organizational effectiveness. --- Competition. --- Management.

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Counter Explores the practical lessons learned from internationally renowned companies to bring about lasting and fundamental organizational transformation, providing a useful set of field-tested concepts and techniques for anyone seeking to promote change. In-depth interviews with such key corporate change leaders as Bob Allen of AT&T and Jamie Houghton of Corning, Inc., provide valuable insight and firsthand advice on the role CEOs and leadership teams can play in organizational transformation.

Changement organisationnel. --- Organizational change --- Strategic planning. --- Management.