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This inter- and trans-disciplinary Handbook includes 35 original chapters which explore vibrant debates around the interrelationship between global Islam and consumer culture, and is essential reading for students and researchers in Islamic studies, Near and Middle Eastern studies, religious studies, and cultural studies.

Consumption (Economics) --- Capitalism --- Religious aspects --- Islam.

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This volume explores the concept of branding in the Middle East, focusing on communication strategies and image building from Qom to Casablanca. Edited by Steffen Wippel, the book examines how branding is used to promote national identity, cultural heritage, and economic development in the region. It includes case studies on various branding efforts such as Oman’s maritime heritage, Dubai’s position as an Islamic economic hub, and the influence of international brands in Islamic contexts. The work is intended for scholars and practitioners interested in regional studies, marketing, and cultural identity, providing insights into the challenges and strategies of branding in a complex geopolitical landscape.

Branding (Marketing) --- Middle East.