Listing 1 - 3 of 3 |
Sort by
|
Choose an application
This book provides an answer to the readers about scientific perspective on learning. It presents a culminating point of four different kinds of studies designed to measure and understand the nuances of brain functioning. The objective of this book is to find answers to four questions: (1) can there be a neuroscientific understanding of the concept of individual differences? (2) does rhythmic sound or noise have an impact on decision making? (3) how does transfer of learning between the hemispheres facilitate the learning process? and lastly (4) beyond the accepted ways of communicating verbally and non-verbally is silent communication possible? This book makes an attempt to address these issues through various aspects of inner-conscious engineering.
Choose an application
This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective;, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive. .
Engineering economics. --- Engineering economy. --- Neurosciences. --- Philosophy of mind. --- Motivation research (Marketing). --- Engineering Economics, Organization, Logistics, Marketing. --- Philosophy of Mind. --- Consumer Behavior. --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Mind, Philosophy of --- Mind, Theory of --- Theory of mind --- Philosophy --- Cognitive science --- Metaphysics --- Philosophical anthropology --- Neural sciences --- Neurological sciences --- Neuroscience --- Medical sciences --- Nervous system --- Economy, Engineering --- Engineering economics --- Industrial engineering --- Psychological aspects --- Consumer behavior. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys
Choose an application
This book provides a comprehensive and enriching understanding of the construct of happiness from diverse perspectives. It provides readers with an overview of the issues, problems, and challenges related to well-being and happiness. The book is divided into three sections. It brings together researchers and practitioners from various disciplines, including psychology, sociology, and development studies. Each section includes chapters from leading academicians from across the world. The first section helps the reader understand happiness from a neuroscientific perspective and explores the relationship between happiness and subjective well-being. The second section of the book discusses the importance of building personal resources for happiness from a positive psychology point of view. The last section examines the importance of happiness in the workplace and suggests a sustainable development plan for happiness. It is a must-buy book for individuals nurturing critical thought and searching for a quintessential understanding of happiness. It presents a unique contribution to the literature with its multidisciplinary focus on specific topics.
Positive psychology. --- Quality of life. --- Positive Psychology. --- Quality of Life Research. --- Psychology --- Life, Quality of --- Economic history --- Human ecology --- Life --- Social history --- Basic needs --- Human comfort --- Social accounting --- Work-life balance --- Psicologia positiva --- Qualitat de vida
Listing 1 - 3 of 3 |
Sort by
|