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This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.

Personnel management --- Management science --- Quantitative business analysis --- Management --- Problem solving --- Operations research --- Statistical decision

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Business enterprises. --- Business organizations --- Businesses --- Companies --- Enterprises --- Firms --- Organizations, Business --- Business

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Economics --- History.

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EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 27th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series), which includes selected papers from the 40th EBES Conference which took place in Istanbul on July 6-8, 2022. The conference was organized with the support of the Istanbul Economic Research Association in hybrid mode with both online and in-person discussions at the Istanbul Ticaret University in Istanbul, Türkiye. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.

Economics --- Macroeconomics. --- Management. --- International economic relations. --- Regional economics. --- Spatial economics. --- Macroeconomics and Monetary Economics. --- International Economics. --- Regional and Spatial Economics.

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This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.

Entrepreneurship. --- Marketing. --- Business. --- Management science. --- Personnel management. --- Management. --- Science, Humanities and Social Sciences, multidisciplinary. --- Business and Management, general. --- Human Resource Management. --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Administration --- Industrial relations --- Organization --- Corporations --- Employment management --- Human resource management --- Human resources management --- Manpower utilization --- Personnel administration --- Management --- Public administration --- Employees --- Employment practices liability insurance --- Supervision of employees --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Trade --- Economics --- Commerce --- Industrial management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Aftermarkets --- Selling --- Personnel management --- Marketing --- New business enterprises. --- Economics. --- Business and Management. --- Economic theory --- Political economy --- Social sciences --- Economic man --- Business starts --- Development stage enterprises --- How to start a business --- New companies --- Start-up business enterprises --- Start-up companies --- Start-ups (Business enterprises) --- Starting a business --- Startups (Business enterprises) --- Business enterprises