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Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.

Mathematical statistics --- Prise de decision --- 305.5 --- Econometrie van de variaties van de vraag. Verbruiksfunctie. Econometrie van het gedrag van de verbruiker. --- Management and Business Studies --- Management and Business Studies. --- Consumer behavior--Mathematical models. --- #SBIB:303H520 --- AA / International- internationaal --- 339.320 --- Methoden sociale wetenschappen: techniek van de analyse, algemeen --- Consumptie: algemeenheden. Wet van de vraag in verband met de consumptie. Consumptiebehoefte. Behoeftetheorie. --- Consumer behavior --- Decision making --- Mathematical models. --- Consommateurs --- Decision Making --- Comportement --- Modeles mathematiques --- Mathematical models --- Geografie --- Ruimtelijke analyse. --- Ruimtelijke analyse --- Algemeen. --- Business, Economy and Management --- Economics --- Consumptie: algemeenheden. Wet van de vraag in verband met de consumptie. Consumptiebehoefte. Behoeftetheorie --- Econometrie van de variaties van de vraag. Verbruiksfunctie. Econometrie van het gedrag van de verbruiker --- econometrie --- Consommateurs - Comportement - Modeles mathematiques --- Prise de decision - Modeles mathematiques --- Consumer behavior - Mathematical models --- Decision Making - Mathematical models --- Models, Mathematical --- Simulation methods --- Prise de décision --- Attitudes --- Modèles mathématiques