Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book delves into tourist behavior and sustainable tourism, especially in the post-pandemic era. Amid the pandemic, Ukraine-Russia tensions, social shifts, geopolitical changes, and climate concerns, the tourism industry has witnessed significant shifts in travel patterns. The sector now grapples with newfound complexities driven by emerging tourism experiences, niche markets, and technology-driven services. Interestingly, these complexities have paved the way for more sustainable consumption patterns. Contributors in Volume I explore the tourism industry’s enhanced resilience. The book suggests solutions across nine thematic areas aligned with the UN Sustainable Development Goals. In summary, it explores the evolving landscape of tourist behavior and its implications for tourism resilience in a rapidly changing world. Shem Wambugu Maingi, is a Lecturer and researcher in Tourism Management at the Department of Hospitality and Tourism Management at Kenyatta University in Kenya. He serves as Associate Editor at the International Journal of Tourism Cities. Dr Shem Maingi has widely published in Scopus indexed journals and books. Vanessa GB Gowreesunkar, an Associate Professor and Vice President of the International Tourism Studies Association at the Indian Institute of Management, Sirmaur, India is a versatile researcher in tourism. She serves as Associate Editor at the Emerald International Journal of Tourism Cities, and her editorial roles extend to several scientific journals. Vanessa boasts publications in Scopus Indexed journals, books, research articles and book chapters. Recognized for her research contributions and empowerment efforts, she recently received the Global Women Leadership Award from the Ministry of MSME (Government of India), WASME, and SME Street Foundation. Maximiliano E Korstanje, a Senior Researcher in the Department of Economics at the University of Palermo, Argentina, holds key editorial roles including Editor in Chief of the International Journal of Safety and Security in Tourism and Editor in Chief Emeritus of the International Journal of Cyber Warfare and Terrorism. He’s affiliated with various academic institutions globally and has a prolific record of over 1200 published papers and 35 books. He co-edits nearly 10 specialized journals and contributes to approximately 30 journals covering topics like human rights, mobility, tourism, and terrorism. .

Tourism. --- Management. --- Tourism Management.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie des Tourismus Erklärungsansätze für die synergetische Verbindung von Events und touristischen Destinationen. Der Band fasst die auf der siebten Wissenschaftlichen Konferenz zur Eventforschung, die am 30. Oktober 2015 an der TU Chemnitz stattfand, vorgestellten und diskutierten aktuellen Forschungsergebnisse zum Thema Events und Tourismus zusammen. Das Schwerpunktthema wird ergänzt um wissenschaftliche und praxisorientierte Beiträge u. a. zur Förderung des nachhaltigen Tourismus mit Events, der Inszenierung von Events, der ökonomischen Wirkung von Events sowie zum Event-Controlling. Der Inhalt • Synergien von Events und Tourismus • Bedeutung von Events für Destinationen • Destinationen und Location als Rahmen des Events • Ökonomische Wirkungen von Events für touristische Räume • Nachhaltiger Tourismus mit Events Die Zielgruppen • Marketingwissenschaftler, Dozenten und Studenten der Wirtschaftswissenschaften mit den Schwerpunkten Marketing, Vertrieb, Kommunikation, Tourismus und Stadtmarketing • Fach- und Führungskräfte aus den Bereichen Eventmanagement, Marketing und Tourismus Die Herausgeberin Prof. Dr. Cornelia Zanger ist Inhaberin des Lehrstuhls für Marketing und Handelsbetriebslehre der Technischen Universität Chemnitz und ist Herausgeberin der Schriftenreihe Markenkommunikation und Beziehungsmarketing.

Marketing. --- Management. --- Tourism. --- Tourism Management.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Fortschreitende Internationalisierungsprozesse haben weltweit auch im Tourismus zu erheblichen Transformationen auf der Anbieterseite geführt. Die wissenschaftliche Auseinandersetzung ist zwar bemüht, mit den Veränderungen Schritt zu halten, dennoch besteht nach wie vor ein beträchtliches Forschungsdefizit in Hinblick auf Risiken und Chancen, die touristischen Unternehmen durch Internationalisierungsprozesse entstehen. Das gilt in besonderer Weise für den Nahen Osten, der immer noch zu den Zielgebieten gehört und dessen touristische Unternehmen massiv von Veränderungen im internationalen Kooperationsgeschehen betroffen sind. Markus Pillmayer stellt Internationalisierung anhand eines multioptionalen Ansatzes über verschiedene Zugänge, die als theoretischer Referenzrahmen für das Vorhaben fungieren, als Prozessphänomen dar. Der Inhalt Transformationsprozess im Tourismussektor Empirisches Arbeiten in der Arabischen Welt Chancen und Risiken der Internationalisierung Modellierung der Internationalisierungsprozesse im jordanischen Tourismussektor Die Zielgruppen Dozierende und Studierende aus dem Bereich der Wirtschafts- und Kulturwissenschaften KMUs im Tourismussektor Der Autor Markus Pillmayer hat im Rahmen eines von der Deutschen Forschungsgemeinschaft (DFG) geförderten Projekts an der Katholischen Universität Eichstätt-Ingolstadt promoviert. Er gilt als ausgewiesener Internationalisierungsexperte, insbesondere für den arabischen Raum.

Tourism. --- Management. --- Entrepreneurship. --- Tourism Management.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

As climate change continues to threaten the viability of wine regions, sustainable practices have become essential for the survival of the sector. In this context, wine tourism must minimize cultural and environmental damage while improving the economic and social well-being of the region. In line with SDG 8, in particular target 8.9, this book argues that wine tourism can be considered as a catalyst for the environmental sustainability of wineries. Chapters highlight the economic, socioeconomic, environmental, socio-cultural impact of wine tourism around the world, before concluding with a look to the future trends and challenges. It features best practices from around the world that wineries and wine tourism companies can incorporate into their core business functions to make their operations more sustainable and also showcases how wineries have designed their tourism offerings to meet sustainable tourism development objectives. Javier Martínez-Falcó, PhD, is anAssistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries. Bartolomé Marco-Lajara, PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the 'Next Tourism Generation Alliance' and 'Tourist Observatory of the Valencian Community' projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group. Eduardo Sánchez García, PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry. Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University.

Wine industry. --- Tourism. --- Management. --- Tourism Management.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products. This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns. The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism. Javier Martínez-Falcó, PhD, is an Assistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries. Bartolomé Marco-Lajara, PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the ‘Next Tourism Generation Alliance’ and ‘Tourist Observatory of the Valencian Community’ projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group. Eduardo Sánchez-García, PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry. Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University. .

Wine tourism --- Management. --- Tourism. --- Tourism Management.