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• The aim of this Special Issue is to examine the current major topics concerning the use of social media and big data in sustainable tourism practices and to encourage interdisciplinary discussion among researchers regarding these issues. • This Special Issue covers all relevant areas of the debate, including 15 selected papers based on the following core ideas: smart tourism and big data, social media in the tourism industry, and online reviews and tourist behaviors. • This Special Issue discusses wide-ranging topics and research questions with regard to the smart tourism city, the impact of social media, online reviews, and tourist behaviors, and it represents a call to action for scholars to engage with broader social issues.

Humanities --- Social interaction --- shared short-term rental --- sustainable tourism --- online reviews --- purchase decisions --- social networks --- social media --- Twitter --- tourism --- volunteered geographic information --- OpenStreetMap --- nighttime light remote sensing --- social media usage characteristics --- Big Five personality traits --- personality characteristics --- social characteristics --- information characteristics --- e-WOM --- trust --- brand equity --- brand awareness --- brand image --- topic modeling --- latent Dirichlet allocation --- tourism 4.0 --- online travel agency --- online review --- text analytics --- improve customer satisfaction --- inductive approach --- dimensions of interest --- era of big data --- cultural consensus --- cultural consonance --- online hotel reviews --- trustworthiness --- technology acceptance model --- Generation Y --- overtourism --- organization-public relationship --- place-visitor relationship --- crowdfunding --- consumption value --- inner innovativeness --- perceived risk --- the intention to visit festival --- oblique photography --- mobile applications --- musicals --- city branding --- SNSs --- orientation --- smart tourism city --- smart tourism --- smart city --- sustainable development --- COVID-19 --- tourist destinations --- destination image --- stakeholders --- rural tourism --- social networking service --- theory of planned behavior --- social media use --- graffiti --- text mining --- social network analysis --- travel reality variety program --- viewing motivation --- viewing satisfaction --- presence --- attitude toward tourism destination --- spatial variance --- multiscale GWR --- sharing economy --- Airbnb