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Une approche synthétique du parrainage des entreprises. Après une définition des notions, les auteurs montrent comment le parrainage originellement destiné aux publics externes de l'entreprise devient un outil de communication interne, voire de management.

Corporate sponsorship --- Art patronage --- Parrainage publicitaire --- Mécénat

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Art patronage --- Mécénat --- Congresses. --- Congrès

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Une présentation du mécénat, des opérations les plus simples aux plus abouties. Avec des modèles de statuts, de contrats et les principaux documents fiscaux essentiels pour ces opérations. ©Electre 2015

Art patronage --- France --- Handbooks, manuals, etc. --- Mécénat --- Mécénat --- Guides, manuels, etc.

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Art patronage --- Advertising laws --- Mécénat --- Publicité --- Droit --- Mécénat --- Publicité

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This book focuses on the various aspects of music patronage in Italy from the fifteenth to the eighteenth century. During the Renaissance and throughout the Baroque and Classical periods, musical production was linked to patronage. There are essentially two types of patronage. The first relates to political institutions, to public life, and aims to promote musical events that highlight the wealth and power of the patron in the eyes of rival courts and subjects – hence the birth of the court chapels. The second type belongs to the private sphere, in which the patron, of noble birth and as such in possession of high moral and intellectual virtues, has a discriminating artistic sensibility — hence the promotion of chamber music activities, the collecting of rare and valuable musical instruments, and the compilation and collection of musical manuscripts, possibly in deluxe or personalized copies. This musical production system lasted until the middle of the nineteenth century, when the advent of capitalism and the rise of the bourgeois class caused the decline of patronage. This book focuses on the various aspects of music patronage in Italy from the fifteenth to the eighteenth century.

Musique --- Mécénat --- Cherubini, Luigi --- Music patronage --- History. --- Social life and customs --- Muziekmecenaat --- Italië