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Der Aufbau einer differenzierten Markenpersönlichkeit wird seit geraumer Zeit als entscheidend für das Markenmanagement betrachtet. In Ermangelung eines integrierten Steuerungsrahmens wird in dieser Arbeit zunächst ein Bezugsrahmen für das Management von Markenpersönlichkeiten entwickelt. In einem sich anschließenden empirischen Teil wird die Markenpersönlichkeit operationalisiert und hinsichtlich ihrer Wahrnehmung und ihrer Wirkung auf die Markenstärke gemessen. Abschließend werden Implikationen für die Praxis diskutiert.

Production & quality control management --- Market research --- Eine --- empirische --- Hieronimus --- Marken --- Markenimage --- Markenmanagement --- Markenpersönlichkeit --- Markenpolitik --- Markenstärke --- Messung --- Persönlichkeitsorientiertes --- Strategisches Management --- Untersuchung --- Wahrnehmung --- Wirkung

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Bosch, Jeroen --- Painters --- Christian art and symbolism --- Satire --- Peintres --- Art et symbolisme chrétiens --- Relgious aspects --- Christianity --- Aspect religieux --- Christianisme --- Bosch, Hieronymus, --- Art et symbolisme chrétiens --- Art, Medieval --- Symbolism in art --- Allegory (Art) --- Signs and symbols in art --- Art --- Themes, motives --- Subjects --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Criticism and interpretation. --- Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- Bosch, Jheronimus --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco

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Art --- magicians [illusionists] --- Bosch, Jeroen --- goochelen --- Bosch, Jheronimus --- Panhedel, Gielis --- Panel painting, Dutch --- Dutch panel painting --- Expertising --- Bosch, Hieronymus, --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Criticism and interpretation. --- Musée municipal de Saint-Germain-en-Laye --- Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco --- goochelen. --- Bosch, Jheronimus. --- Panhedel, Gielis.

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Bosch, Jeroen --- Painting, Flemish --- Peinture flamande --- Bosch, Hieronymus, --- Criticism and interpretation --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Criticism and interpretation. --- Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- Bosch, Jheronimus --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco --- Bosch, Hieronymus, - -1516 - Criticism and interpretation --- Bosch, Hieronymus, - -1516

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"Hieronymus Bosch's (c. 1450-1516) 'Garden of Earthly Delights' has elicited a sense of wonder for centuries. Over ten feet long and seven feet tall, it demands that we step back to take it in, while its surface, intricately covered with fantastical creatures in dazzling detail, draws us closer. In this highly original reassessment, Margaret D. Carroll reads the Garden as a speculation about the origin of the cosmos, the life-history of earth, and the transformation of humankind from the first age of world history to the last. Upending traditional interpretations of the painting as a moralizing depiction of God's wrath, human sinfulness, and demonic agency, Carroll argues that it represents Bosch's exploration of progressive changes in the human condition and the natural world. Extensively researched and beautifully illustrated, this groundbreaking secular analysis draws on new findings about Bosch's idiosyncratic painting technique, his curiosity about natural history, his connections to the Burgundian court, and his experience of contemporary politics. The book offers fresh insights into the artist and his most beloved and elusive painting."--

Iconography --- Painting --- painting [image-making] --- iconology --- The garden of delights --- Bosch, Jeroen --- Bosch, Hieronymus, --- Garden of delights (Bosch, Hieronymus) --- van Aken, Jheronimus --- Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- Bosch, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Hieronymus van Aken, --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco --- Criticism and interpretation.